America’s Federal Field & Partner Marketing Manager

Job Description:

DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise and broad use-case experience to improve how organizations run, grow and optimize their business. The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization’s existing investments in data, applications and business processes, and can be deployed on prem or on any cloud environment. Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI.

The America’s Federal Field & Partner Marketing Manager is responsible for developing and executing integrated marketing campaigns that drive awareness, demand, and pipeline for DataRobot’s AI platform. The role will sit on the Global Demand Generation team and collaborate closely with Federal sales leaders and the greater marketing team to plan and implement campaigns that increase awareness and engagement and ensure pipeline targets for the region are met.

Key Responsibilities: 

• Work closely with Federal sales leaders to understand key objectives to establish appropriate marketing strategies to build pipeline

• Build, plan, and execute an integrated marketing plan for the Federal segment to reach buyers and drive demand within the Civilian, Defense, or Intelligence community

• Create a culture of success on the field and partner team, with goal achievement and high-quality end-user experience as a focus

• Monitor and analyze performance across qualitative and quantitative results such as deal registration, SQLs, SAOs, pipeline, pipeline acceleration, and partner engagement

• Monitor industry trends and activities within the Federal ecosystem of competitors, partners, and Systems Integrators

• Manage market segment budget, accurately estimate costs, and manage execution of field and partner activities

• Collaborate with digital and campaigns team to build requirements for segment-based activities and digital execution

• Collaborate with PR team in order to obtain byline articles in relevant industry publications to drive brand awareness within target organizations

• Help track & report results and act as an escalation point/consultant for the Business Development Representative (BDR) team

Knowledge, Skills & Abilities:

• 3-5 years of experience in a B2B Federal Field/Channel Marketing or Integrated campaign role, ideally for an enterprise software, B2B SaaS, or technology company

• 5+ years of field marketing experience in an enterprise software, B2B SaaS, or technology company

• Project management and organizational skills with the  ability to execute marketing programs from planning, conceptualization, execution, through to  measurement

• Experience with digital marketing tactics and best practices

• Experience with organizing local and regional events

• Outstanding communication and creative thinking skills with a growth mindset

• Experience with marketing automation and CRM tools

• Strong time-management skills

Nice to have:

• Bachelor's degree in marketing or related field

The talent and dedication of our employees are at the core of DataRobot’s journey to be an iconic company. We strive to attract and retain the best talent by providing competitive pay and benefits with our employees’ well-being at the core. Here’s what your benefits package may include depending on your location and local legal requirements: Medical, Dental & Vision Insurance, Flexible Time Off Program, Paid Holidays, Paid Parental Leave, Global Employee Assistance Program (EAP) and more!

DataRobot Operating Principles:

• Wow Our Customers
• Set High Standards
• Be Better Than Yesterday
• Be Rigorous
• Assume Positive Intent
• Have the Tough Conversations
• Be Better Together
• Debate, Decide, Commit
• Deliver Results
• Overcommunicate

Research shows that many women only apply to jobs when they meet 100% of the qualifications while many men apply to jobs when they meet 60%. At DataRobot we encourage ALL candidates, especially women, people of color, LGBTQ+ identifying people, differently abled, and other people from marginalized gr