Principal Product Manager – Partner/Channel

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

About F5 

At F5, our mission is to power and protect every app—anywhere. As we continue to scale our SaaS and recurring revenue business, the strength, flexibility, and integration of our partner and channel management systems are more critical than ever. We are transforming our digital ecosystem to enable frictionless partner collaboration, seamless onboarding, and data-driven engagement, ensuring that our global partner community can efficiently co-sell, co-deliver, and support customers while driving mutual growth at scale. 

Position Summary 

The F5 Digital Organization is leading enterprise-wide transformation by building agile, scalable platforms that power business operations and partner engagement. We are seeking a Principal Product Manager – Partner/Channel to define strategy, roadmap, and execution for Salesforce Partner Relationship Management (PRM) and related partner ecosystem capabilities. This highly visible role will shape how partners engage with F5, drive partner tiering models, deal registration, incentive programs, and joint selling workflows, and deliver an optimized partner experience through a secure and scalable platform. 

You will work closely with Channel Sales, Partner Programs, Operations, Digital Engineering, Security, and Marketing teams to define requirements, integrate PRM with broader Salesforce and GTM systems, and ensure data-driven partner enablement at scale. The ideal candidate combines deep Salesforce PRM expertise with strong product management leadership, enabling partner success while aligning with F5’s corporate growth strategy. 

Key Responsibilities 

• Own the product strategy and lifecycle for Salesforce PRM, Experience Cloud, and connected partner ecosystem technologies, ensuring cohesive design across partner onboarding, enablement, deal registration, incentives, and support. 

• Define and operationalize partner tiering models, including automated scoring frameworks based on certifications, revenue contribution, and customer success metrics. 

• Drive roadmap development for partner-facing capabilities, such as: 

• Self-service onboarding and enablement 

• Automated deal registration and opportunity collaboration 

• Incentive and rebate program management 

• Co-marketing and lead distribution tools 

• Partner support case management and escalations 

• Collaborate with Salesforce engineering, operations, and business stakeholders to ensure seamless integration with Sales Cloud, Service Cloud, Marketing Cloud, Certinia, Pendo, Gainsight, and other GTM systems. 

• Lead partner data governance and security, ensuring alignment with compliance frameworks (e.g., FedRAMP, MFA enforcement) and protecting sensitive channel information. 

• Define and track KPIs for partner engagement, time-to-onboard, registered deal velocity,