Customer Marketing Manager

Requisition ID: 31637 

 

 

A Career in Beer and Beyond: 

   

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.   

 

We are Talent Brewers with our culture rooted in our core Values.  We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities.  So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.  

 

The Headlines:   

In the role of eCommerce Customer Marketing Manager working in Chicago, IL, you will be part of the Digital team. The CMM will lead the annual marketing planning process and execution for key 3P and Pure Play customers in North America. Additionally, this role will lead projects that accelerate Molson Coors eCommerce business strategies and priorities across retail classes of trade, and cross functional groups. You will be a key contributor to developing the eCommerce practice at Molson Coors and influencing how the organization evolves its go to market capabilities. 

 

This position reports to the Senior Manager, Marketing – eCommerce and works closely with sales, brand marketing, shopper marketing, and other cross-functional teams

 

The Responsibilities: 

• Lead the annual Customer Marketing planning process for 3rd party and Pureplay Retailers across North America
• Develop omnichannel customer marketing programs rooted in shopper insights and an understanding of market dynamics to address key customer/shopper needs
• Build eCommerce capabilities and partnerships with emerging eCommerce platforms (DoorDash, Uber Eats, etc.) to advance organizational strategies
• Lead critical eCommerce strategic project initiatives to advance Molson Coors market share in online beer
• Understand national brand strategies and programs to tailor to your retailers’ needs based on business priorities
• Manage annual media budget and partner with agency to develop onsite and offsite media plans based on campaign objectives
• Plan and execute bespoke programming for MCBC’s portfolio of brands from agency briefing, creative development and execution; develop best practices based on learnings
• Analyze eCom sales data and paid media performance metrics for monthly and quarterly business reporting to drive actionable insights and inform real-time optimizations
• Build deep, collaborative, strategic partnerships with your retailers’ eCommerce teams and sales counterpart
• Be an eCommerce subject matter expert to cross functional teams to build organizational eCommerce capabilities
• Manage agency scope including building annual scope plan requirements

 

 The Other Qualifications:  

• You have at least 5 years' experience in CPG eCommerce and / or marketing; Instacart experience is preferred
• Experience building and executing omnichannel shopper marketing plans executed throughout the path to purchase, with emphasis on digital shoppable media (paid search, retail media networks, social, etc.)
• Highly proficient in data analysis and category management tools (IRI, Nielsen, Google Analytics, etc.)
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
• You act with appropriate urgency to various market events and trends that require a quick turnarou