Wholesale Program Developer – Independent Aftermarket (IAM) Parts

The Wholesale Program Developer is responsible for designing, developing, and implementing wholesale parts sales programs that increase market share and drive revenue growth in the Independent Aftermarket (IAM). This role works closely with sales, product management, purchasing, marketing, and supply chain teams to create innovative programs that strengthen relationships with wholesale distributors, improve product accessibility, and enhance the company’s competitive position in the aftermarket. 

The Wholesale Program Developer serves as a key driver for strategic initiatives that target growth opportunities within wholesale channels and ensures programs are aligned with broader business objectives and IAM strategy. 

Wholesale Program Development 

• Design, develop, and implement wholesale sales programs aimed at growing market share and revenue in IAM channels. 

• Analyze market trends, distributor needs, and competitive activity to identify new program opportunities. 

• Define program objectives, KPIs, and success metrics to measure effectiveness. 

 

Program Execution and Management 

• Lead the rollout and execution of wholesale programs across multiple markets or regions. 

• Work with cross-functional teams (sales, marketing, product management, purchasing, and supply chain) to ensure program alignment and operational readiness. 

• Monitor program performance, adjust strategies as needed, and report results to leadership. 

 

Market and Customer Insights 

• Gather insights from wholesale distributors and end customers to inform program design and improvement. 

• Identify gaps in product coverage, pricing, or service that could be addressed through program initiatives. 

• Use data-driven analysis to support program decisions and optimize results. 

 

Cross-Functional Collaboration 

• Partner with sales teams to ensure program adoption and maximize engagement with wholesale distributors. 

• Work with marketing to create supporting collateral, promotions, and communications for programs. 

• Coordinate with supply chain and purchasing to ensure product availability and fulfillment aligns with program requirements. 

 

Strategic Initiative Support 

• Contribute to long-term IAM growth strategies by developing scalable programs that enhance channel performance. 

• Support business cases for new wholesale initiatives, including ROI and financial impact analysis. 

• Recommend process improvements to streamline program implementation and increase effectiveness. 

 

Qualifications

Basic Qualifications 

 

• Bachelor’s degree in Business, Marketing, Supply Chain, or a related field

• Minimum 8 years of experience in sales program development, product management, or business development, preferably within the automotive aftermarket or wholesale distribution

• Knowledge of IAM distribution channels, wholesale operations, and market dynamics

• Strong project management, analytical, and organizational skills

• Excellent communication and stakeholder management capabilities