Lead Product Marketing

Job Description:

About the Marketing & Growth Organization 

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do. 

Overall Purpose: Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth. Responsible for maximizing customer value, growth, and retention across the entire AT&T household ecosystem. Measured primarily by Net Adds, Revenue, Margin & Churn. Looking for an individual who is passionate about building and executing unique and creative consumer-facing marketing programs. This role requires a strategic thinker with strong leadership skills and the ability to collaborate across departments to achieve business objectives.  
 
Key Roles and Responsibilities:  

• Understand customer needs, preferences, and behaviors and analyze market trends and competitor strategies to identify opportunities and threats. 

• Collaborate with cross functional partners, including product management, sales, and customer service, to develop and execute marketing plans and programs based on research insights and target audience segmentation, ensuring alignment with strategic goals and market opportunities. 

• Provide expert consultation at all levels of marketing to identify and capitalize on new marketing opportunities and assess departmental improvements for enhanced marketing information and effectiveness. Utilize statistical tools to interpret data, providing actionable insights and strategic recommendations. 

• Monitor and report on the performance of marketing campaigns, using insights to optimize future initiatives. 

• Perform additional tasks as needed, such as continuous monitoring of market trends, secondary data analysis, customer segmentation, journey mapping, and any other duties to support the marketing function. 

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.  

Supervisory: No 
 
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas. 

Key Skills:  

• Ability to generate marketing ideas and insights from multiple data sources 

• Lead the on-time delivery of integrated marketing campaigns across internal teams and agencies 

• Experience in channel tactics across paid, owned, earned marketing 

• Strong problem-solving abilities to address marketing challenges and find effective solutions. Adaptability to handle unexpected changes and obstacles. 

• High level of attention to detail to ensure accuracy and quality in marketing materials and campaigns. 

• Cross-team relationship building (analytics, retail, online, call center) 

• Excellent verbal and written communication skills. Ability to effectively present ideas, strategies, and campaign results. 

• A positive & proactive approach with a bias toward action

• Experience with campaign management and partnership with marketing agencies 

• Experience managing initiatives for consumer facing channels 

• Demonstrated ability to problem-solve 

Work Schedule:  This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered 

Work Location:  Dallas, TX

Our Lead Product Marketing earns between $143,800 - $215,800 annually.  Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Lea