As passionate about our people as we are about our mission.

What We’re All About:

Q2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients.  At Q2, our mission is simple: Build strong, diverse communities by strengthening their financial institutions. We accomplish that by investing in the communities where both our customers and employees serve and live.

What Makes Q2 Special?

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.

The Job At-A-Glance:
Q2 is looking for an experienced Senior Product Marketer. As an expert in – and advocate for – the banking industry, you will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. Within this role, you will be focused on our Relationship Pricing and Profitability product portfolio collaborating with teams across the organization – including product management, marketing, customer success, and sales teams – to define and deliver targeted messaging and positioning, customer-facing content, go-to-market strategies, and innovate marketing programs that drive product adoption and accelerate growth. This role will require strong communication and writing skills with an ability to clearly articulate Q2’s value proposition with a customer-first lens. 

A Typical Day:

• Deeply understands the Q2 product portfolio and business opportunities, including a thorough understanding of targeted markets, market needs and trends, industry regulations, innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.

• Has subject matter expertise with industry trends impacting community to global-sized financial institutions related to pricing and profitability for commercial loans, commercial treasury and other fee-based income, and deposits.

• Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies. 

• Applies industry expertise and Q2’s market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases. 

• Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, product naming, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback. 

• Messaging and Positioning (Tell the story) 

• Drives the overall product messaging and positioning with compelling value propositions that articulates the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points. 

• Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process. 

• Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly. 

• Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market. 

• Marketing Execution (Bring it the masses) 

• Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing. 

• Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 customer conference) to evangelize Q2 product portfolio. 

• Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serve as a primary content and subject matter expert on a cross-functional team.