Director, Digital Strategy Implementation, US Medical Affairs

GSK is one of the world’s leading research-based pharmaceutical and healthcare companies, and we are on a mission to improve humanity’s quality of life by enabling people to do more, feel better and live longer. We’re undergoing an exciting transformation into a new, dedicated BioPharma company that brings together our cutting-edge therapeutics in Specialty, Oncology, HIV, Respiratory and Immunology, amongst others.

To enable these fundamental changes to our company, GSK Technology is undergoing its own transformation building new, advanced capabilities in Cybersecurity, Cloud Computing, AI/ML, Data & Analytics, Software Engineering and Product Management.

The Director in Medical Affairs for Digital Strategy Implementation will deliver value continuously by consulting with the Medical team to develop and deliver digital and technology requirements in alignment with Omnichannel goals, digital customer, strategy, business process re-engineering, solution design and implementation. The Director ensures cost effective and/or innovative digital solutions are put in place in alignment with each Therapeutic Area’s (TA) business strategy, prioritizing and managing resources.  The Director is focused on building and maintaining close partnerships with customers and related solution groups to become the recognized digital and tech expert and sought partner for each Medical TA team.

This role supports business owners within the GSK Medical Affairs TA teams. They play a key role in the hands-on, day-to-day coordination of communications tactics across all channels, and orchestrate efforts on behalf of (and with the express approvals of) the TA. The Director collaborates with internal and external GSK partners across strategy, creative, media, technology, congresses, third-party content publishers, campaign management, analytics, and field teams in order to ensure those groups effectively execute the TA’s omnichannel communications plan.

This role requires experience in delivering multichannel or omnichannel pharma/medical communications campaigns, demonstrable leadership capabilities, cross-departmental collaboration, operational know-how, and doing it all in a fluid, fast-paced environment.

Key Responsibilities

• Help plan, track, coordinate, and support the execution of omnichannel communications campaigns by ensuring all internal and external partners have requirements they need from the TA business owner to effectively deliver the appropriate scientific information at key HCP touchpoints, through appropriate channels, to the target audiences identified by the TA in its strategic scientific objectives.

• Help identify the TA’s business needs for internal and external partner teams regarding the usage of HCP engagement data across channels and platforms (e.g., Veeva, 3rd party websites, email, media, social, and other NPP related tactics, etc.).

• Support the TA by creating/updating of documentation, which may include (but is not limited to) campaign briefs, initiation forms, keyword lists, etc. Documentation to be completed in collaboration with the TA business owner and execution partner (e.g., campaign management team, congress tech partners, DMD/AIM-XR, etc.).

• Collaborate with the strategic partners and campaign management teams to provide inputs and requirements for user experience scenarios and associated data capture documents to ensure they reflect the needs of the TA and the field team while delivering the optimal HCP experience.

• Use regularly scheduled meetings and project status dashboards to lead the planning, sharing, tracking, status reporting, and general collaboration activities across the TA’s internally. Keep the TA business owners and their senior management informed of progress and escalate challenges/obstacles that require remediation by leadership.

• Collaborate with the strategic partners and the TA business owners to provide input as they continually assess and refine omnichannel strategies based on performance and market shifts.

• Recognize data-related needs based on business objectives and partner with Campaign Management lead.

• Work collaboratively with senior stakeholders across both Medical and Tech to agree and deliver on GSK’s Digital/Omnichannel strategy in the U.S Medical Affairs team.

• Ensure project plans for Digital Strategy implementation stay on track and get ahead of possible barriers through frequent contact with those responsible for delivering tactics related to the strategy roadmap.

• Determine and understand your customer’s digital and technology needs better than anyone, through a combination of qualitative and quantitative analysis, to ensure effective implementation of GSK’s digital/Omnichannel strategy.

• Evaluate project constraints to colla