Associate Marketing Manager (Barbie, NAD)

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel's US Commercial Marketing team localizes the global brand strategy to perform in our largest market.  The team is responsible for line selection, creating pricing, overseeing the local P&L and driving the go-to-market strategy for the U.S. The Associate Marketing Manager for the Barbie business will drive marketing, business operations and customer management activities for the brand and product line to achieve financial growth and profit targets.  Your knowledge of the consumer, our business and utilization of successful marketing levers will drive our legendary brand forward.

Job Description

The Opportunity: 

The Associate Marketing Manager will provide marketing, business operations, and customer management activities for the brand and product line to achieve financial growth, hit profit targets, and deliver against KPIs. The Associate Marketing Manager will support the Senior Marketing Manager who is responsible for managing several Barbie Toy segments in the US market.

What Your Impact Will Be: 

• Manage part of the portfolio day-to-day marketing activities, including local insights collection and synthesis of performance of brand/products.
• Leverage data to derive insights and provide recommendations to strengthen brand recognition and Sales
• Manage commercialization of the brands including channel segmentation programs, first to market and retailer selection
• Deliver item-level forecasting, tracking, and performance roll-ups to impact planning
• Drive short-term promotional plan and execution by brand and across customers
• Develop your brand by activating key marketing programs in the US market
• Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Omnichannel Retail Marketing, Integrated Marketing, Finance, Demand Planning etc. 
• Develop an expertise in the category to help drive decisions that lead to business growth
• Present products to internal and external partners

Qualifications

What We’re Looking For:

• Minimum 5 years (3 years with MBA) experience in consumer or brand marketing
• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, time management and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives
• Ability to handle a high volume of work while maintaining accuracy and attention to detail; Excellent follow-up skills.
• Comfortable taking ownership to drive discussions with cross functional partners resulting in a consensus recommendation
• Project Management and Presentation Skills are also key
• Proficient in Microsoft Office: Excel, Power Point, Word
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The annual base salary range for this position is between $110,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innov