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Sales Activation Manager
HNI CorporationUnited Statesfull_timeVerifiedPosted 20 Aug 2025
About the role
HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make a positive impact on others, upholding our beliefs in integrity, inclusion and belonging. What We Need: We are searching for a Sales Activation Manager to join the HNI Workplace Furnishings team. The Sales Activation Manager is responsible for creating a strategy and execution plan to support the sales team in achieving revenue goals by partnering with marketing, brand, product, loyalty and GTM teams to support overall sales strategy. This role will coordinate and prioritize sales activation programs with internal stakeholders to align the selling organization to revenue goals. What you'll do:
- Develop and implement sales activation programs and strategies to achieve revenue goals and market growth.
- Create engaging and compelling sales activation programs, tools, and resources enhancing the sales team’s ability to win in market.
- Collaborate with internal stakeholders to build successful go-to-market activation strategies and plans in alignment with product launches, promotions, and key business objectives.
- Serve as main point of contact between marketing and sales to ensure consistent messaging and execution, as well as bringing market insight and gaps to internal teams.
- Define and track sales activation program outcomes/KPIs providing ROI recommendations for improvement in a timely manner.
- Provide real-time communication to sales leaders to optimize/enhance program effectiveness.
- Partner with sales operations and leadership to identify market gaps and opportunities for activation.
- Participate in activities as appropriate to ensure the success of the organization.
- Bachelor's degree in Business, Marketing or related field is required.
- At least 3 years of experience in sales activation/enablement, operations, or commercial strategy required; 5 years of experience preferred.
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