SEM Team Lead

As an SEM Team Lead at Coalmarch by WorkWave, you will play a crucial role in innovating our paid strategies and ensuring the success of our top-tier clients. You will work closely with our team of SEM Strategists and Account Executives, focusing on proactive client strategy, testing new or emerging paid tactics and strategies, driving business development opportunities, and providing training and support within the organization.

WHAT YOU'LL DO:

• Build and optimize a variety of campaigns for top tier clients, including platforms like Google Ads, Google Local Services (LSA’s), Microsoft Ads, StackAdapt, Facebook, and more. 
• Implement and maintain SEM strategies to meet client KPIs and prevent performance issues.
• Provide budget recommendations to clients, and ensure we meet or exceed budget and CPA goals for all paid channels.
• Collaborate with the Accounts team on the paid advertising strategy, monitor results, communicate progress, and troubleshoot client performance issues.
• Join client calls to discuss paid performance, provide subject matter expertise, and discuss SEM related topics as needed.
• Test new and emerging SEM and media strategies or platforms, and communicate findings with key stakeholders.
• Collaborate with SEM leadership to guide department strategy and day-to-day operations.
• Collaborate with leaders of other teams to ensure alignment between SEM, SEO, Account Executives, and client needs. 
• Stay up-to-date on industry trends, share knowledge, and identify opportunities to get better results.
• Identify and pursue strategic opportunities for increasing revenue and profitability, related to SEM and media. 
• Assist in adjusting pricing of services, work with Sales to provide consultation for prospective clients, and explore service line expansions.
• Collaborate cross-functionally with other teams and departments to facilitate marketing projects, ensuring accurate pricing and product launches that align with overarching campaign objectives.
• Aid in developing hard skills of SEM team members through ongoing training.
• Strengthen and build client strategy management processes to enable scalability.
• Collaborate with SEM Strategists on custom account setups and strategy improvement.
• Provide support to Sales, Accounts, Corporate Marketing, and Products teams through knowledge-sharing.
• Present SEM-related knowledge sessions at WorkWave’s Beyonce Service User Conference, webinars, and other speaking engagements.

WHAT YOU'LL BRING:

• 4-5 years of experience in an SEM-specific role, with hands-on experience in Google Ads, Microsoft Ads, and Facebook Ads—Google Local Services experience is a huge plus!
• 2-3 years of agency experience preferred but not required 
• 1-2 years of experience with programmatic advertising — StackAdapt experience ideal but not required 
• Ability to understand and optimize key marketing metrics (CPA, ROAS, CPC, etc)
• Thorough experience with Google Analytics 4 and conversion tracking as a whole
• Cross-team negotiation skills and superior communication skills
• Organized and able to manage multiple projects at once using project management software
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Currently not accepting candidates located in NY for this position.
A GLOBAL COMPANY WITH A LOCAL PRESENCE: • We know that there are benefits of being in the office and working from home.  WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired.  • We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.  • Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
• WORKING REMOTE? Great! Our teams are well versed at working collaboratively in a fully virtual environment.  We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.   RELAX, WE'VE GOT YOU COVERED: • Employees can expect a robust benefits package, including health and dental, generous paid time off and 401k with company matchAND BEYOND...• Tuition reimbursement• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!• 24/7 access to virtual medical care with Teladoc• Floating time off for holidays and/or your birthday• Quarterly awards based on peer nominations• Regional discounts and perks• Opportunities to participate in charitable events and give back to the community  GROW WITH U