Senior Account Manager, Mobile

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

This is a fully remote role but you must be located within the US to be considered.

ABOUT YOU

As a Senior Digital Marketing Account Manager, you will be responsible for the following key areas: 1) design and execution of paid media strategy 2) acting as the primary POC for your assigned clients and channels by answering client emails and leading weekly calls 3) project management on accounts you own.

We are looking for a highly accountable and detail-oriented individual with the drive to work independently and stellar communication skills to join a thriving team. Ideal candidates will have had successful account management experience buying mobile app install campaigns across mobile ad networks, DSPs, and Apple Search. They will come from either the ad network/agency side, or user acquisition role on the client side.

You’ll be responsible for:

• Leading mobile app marketing strategy for DEPT mobile clients
• Managing a combination of managed service mobile partners and self-serve ad platforms
• Oversee budget across a variety of app install campaigns on mobile networks and Apple Search Ads.
• Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests
• Monitoring daily performance metrics and campaign pacing, identify irregularities or poor performance and communicate optimization recommendations to internal team, vendors, and clients
• Campaign set up - create tracking links, build and communicate campaign structure, pacing, benchmarks and objectives 
• Troubleshooting across attribution vendors and advertising platforms, researching discrepancies and ensuring all necessary parameters and attributes are being properly tracked
• Operating as the mobile expert on a mobile account, being able to advise clients on many facets of mobile app marketing strategies and tactics
• Vetting new mobile partners through research to better prioritize the opportunity based on effort versus reward
• Identifying and executing tasks that will have the most significant impact in hitting targets.
• Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.

You’ll need to have:

• A minimum of 3 years’ digital marketing experience experience and a minimum 1 year of experience in a client-facing digital marketing role
• Good pulse on mobile app industry and trends 
• Experience working with an MMP
• Solid understanding of mobile app business models, platforms and app stores 
• Understanding of mobile KPIs, mobile media buying tactics and strategies 
• Strong analytical thinker - considers all details & angles of a situation
• Highly detail-oriented, organized, and able to excel while juggling many tasks at once
• Ability to clearly communicate & present strategies, results, and metrics to internal teams and clients
• Strong communication & interpersonal skills - ability to collaborate & work autonomously
• Self-starter mentality; comfortable with setting goals and achieving them.
• Computer-savvy, quick learner, and online problem-solver. Can easily figure out new technologies online.
• Innovative thinker and collaborative team player
• Proven prior work experience managing accounts with various goals and across several different industries (B2B, lead gen, eCommerce, B2C)

Additional things that will impress us:  

• You are an energetic and creative mobile marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the app marketing space
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• You are comfortable working with 3rd party tracking platforms (ex: Kochava, Adjust, AppsFlyer, etc.)
• Experience with UAC campaigns, Apple search a