Associate Product Manager, Global Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Job Title

Associate Product Manager, Global Marketing

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Pleasanton, CA office in the Heart Failure Division. At Abbott Heart Failure, our work is guided by our mission. We aspire to pioneer and increase access to life-saving, connected innovations that empower people to take control of their health by delivering seamless clinical solutions, from diagnosis to monitoring and treatment. 

As the Associate Product Manager for Mechanical Circulatory Support, you will be the core marketing owner and driver of success for the highly critical HeartMate 3™ LVAD and  CentriMag™ System. This role will focus on upstream product marketing for the MCS franchise and will work closely with regional marketing teams and be responsible for maintaining seamless business operations for large- and small-scale new product launches.

What You’ll Work On

• Develop global market expertise for the HeartMate 3™ LVAD and  CentriMag™ System, including in depth knowledge of market trends, franchise critical success factors, customer needs, and competitor products and strategies. 

• Take a support role on launch planning process teams for the game-changing innovations in LVAD that make recipients live like they don’t have heart failure. 

• Own project execution, assigning tasks, tracking project schedules, identifying risks and developing continency plans. 

• Communicate project status effectively in a timely manner utilizing standard reports. 

• Ensure cross-functional and regional stakeholders are informed of relevant project deliverables, and maintain open channels of communication with leadership on key projects. 

• Assist in developing and creating best-in-class product messaging and communication plans in collaboration with regional marketers and sales teams. 

• Support development and communication of supply plan and update global demand forecasts with rationale for business continuity projects. 

• Develop strategies and communication plans to address product performance issues. 

• Take a support role on select go-to-market projects including defining market access, distribution, customer segmentation and targeting, product positioning and promotion strategies. 

• Support and learn to develop annual marketing plans, including participating in and leading projects for market research, developing project roadmaps, and identifying future business risks and opportunities. 

• Create compelling business and project proposals, use data to tell stories and guide improvements for the business and customers. 

• Seek out insights based on voice of the customer and help compile and communicate unmet user needs and pain points to internal organization and project teams. 

• Collaborate with reg