Senior Product Marketing Manager, Digital Marketing Strategy

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are seeking a data-driven and action-oriented Self-Service Growth Digital Marketing Strategist to join our product marketing team. As a key member of our team, you will play a critical role in driving the adoption and growth of our products through strategic digital marketing initiatives.

You will work cross-functionally with product marketing, data intelligence, and experiences teams to understand and create critical digital touchpoints within the prospect journey. You will work closely with our technical program management and marketing decision science teams to build and optimize web content to drive the business’ digital marketing KPIs.

We are seeking a candidate who is skilled at leveraging data and analytics to proactively improve web performance and drive customer conversion. Strong project management skills, attention to detail, and an ability to connect the dots between multiple key stakeholders will make you successful in the role. The ideal candidate will have a strong background in product-led growth strategies, a deep understanding of digital marketing channels, and a passion for data-driven decision-making.

If you are a digital strategist with a passion for driving product-led growth through digital marketing, we invite you to apply and be a key player in our exciting journey.

Responsibilities

Prospect Journey Improvement:

• Develop and execute a comprehensive prospect journey to drive user acquisition, activation, retention, and revenue.
• Develop and update strategic plans based on business priorities, industry trends, and customer insights.
• Collaborate with content creators to develop compelling and educational content that aligns with the business’ goals.
• Collaborate with cross-functional teams to align digital marketing efforts with product development and user experience improvements.

Website Performance Optimization:

• Develop digital KPIs in partnership with the business and create a strategy to improve digital experiences to meet those goals.
• Leverage performance data to optimize engagement with product landing pages and other marketing assets to improve conversion rates.
• Lead initiatives to optimize website performance and collaborate with web development teams to implement technical improvements.
• Develop and execute SEO strategies to enhance website visibility and organic search rankings.
• Conduct regular audits to identify opportunities for on-page and technical SEO improvements.
• Generate insightful reports to inform strategic decision-making and proactive identify opportunities for improvement.
• Monitor and update website content to ensure ongoing compliance, relevance, and accuracy.

Suggested Experience

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with a focus on product-led growth strategies.
• Strong analytical skills and proficiency in using data to drive marketing and website optimization decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Knowledgeable of the Salesforce product ecosystem.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at