Jobs and Careers

Specialist, Media Relations

White & Case LLP

New York City, United Statesfull_timeVerifiedPosted 2 Oct 2024

💰 $133,200/yr($88,800/yr – $133,200/yr)

About the role

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be. With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work. It’s not just about our global network of offices; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people. Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.

Position Summary

The Firm’s communications function, which comprises media relations, marketing communications and internal communications, is focused on protecting and building the Firm’s reputation as an elite global law firm and employer of choice while supporting the Firm’s business objectives by influencing perceptions of the Firm among key stakeholders. The Media Relations Specialist supports the Firm’s Americas media relations team in New York by focusing on the execution of an array of media relations strategies as well as managing many of the team’s best practices and processes. This position will also be involved in content development, media analysis and other functions that support the team’s media relations objectives.

Duties and Accountabilities1

Collaborate with the Americas media relations team in the development and implementation of media relations strategies and plans
Generate and pitch story ideas about the Firm’s practices and areas of expertise
Craft and distill complex messages to draft press releases, pitches and backgrounders for media, as well as briefing notes for Firm partners
Create and maintain Firm media lists
Work with the Business Development teams across the Americas to assist in synchronizing media relations activity with marketing and business development goals
Manage media monitoring and track tangible earned media results to produce media relations activity reports, including creating the Firm’s daily and weekly media coverage reports for dissemination across the Firm, and semi-annual reviews of the media relations team’s work
Develop strong relationships with key reporters across key business, legal and other trade press
Place partner authored bylined articles in legal and trade publications and provide editorial guidance to Firm partners and associates as necessary
Liaise with the Firm’s marketing communications team to identify upcoming thought leadership pieces that could be used to generate earned media results
Under the guidance of the Firm’s media relations managers and the Associate Director, evaluate media opportunities for potential conflicts and work with the Firm’s general counsel office to secure the appropriate clearances for media engagement
Manage additional, appropriate special projects
Assist in managing the media section of the Firm's website and intranet page