Lead - Digital Media Planning

About PhonePe

PhonePe is India’s leading digital payments platform with over 280 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold, and make investments. PhonePe went live for customers in August 2016 and was the first non-banking UPI app and offered money transfer to individuals and merchants, recharges and bill payments to begin with. In 2017, PhonePe forayed into financial services with the launch of digital gold, providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, Corona Care, a dedicated insurance product for the COVID-19 pandemic among others.

PhonePe launched its Switch platform in 2018, and today its customers can place orders on over 300 apps including Ola, Myntra, IRCTC, Goibibo, RedBus, Oyo etc. directly from within the PhonePe mobile app. PhonePe is accepted at over 18 million merchant outlets across 500 cities nationally.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Responsibilities

Brand Digital Mandate
 Build a strong Digital Marketing strategy to help the brand reach its target audience at scale to deliver growth at
optimum costs.
 Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
 Identify trends and insights and optimize spend and performance based on the insights.
 Brainstorm new and creative growth strategies.
 Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple
experiments in digital marketing to drive growth.
 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer
touch points.
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
 Build strong analytics insights to influence key business strategy.
 Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business
needs.
 Critical Requirement - Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely
with product engineering teams.
 Critical Requirement – Be able to engender effective measurement and optimization frameworks for all efforts on
brand digital for PhonePe (including Marketing Mix Modeling, Multi Touch Attribution and Lift).
Planning & Ops
 Ownership of complete brand digital marketing budget for PhonePe
 Build channel and category level plans and work with channel managers & partners to deliver on KPI’s
 Planning, analyzing & optimizing budget vs actual performance across all channels and platforms
Benchmarking And New Initiatives
 Benchmark metrics, creatives, w.r.t to compete and inculcate the insights into channels.
 Point of contact for all MarTech processes feed-related requirements and Creative requirements
 Lead special initiatives like Brand launch, new channel experiments and create a process around the same. Analyze
the performance and scale basis feasibility.
 Introduce & Train Team on various tools like AppsFlyer, Clevertap, AppAnnie for analysis
Ideal Candidate

 10+ years of experience and deep knowledge of the Digital eco-system, including hands-on experience with Social,
Display, Video, Programmatic buying, Google Analytics/DV360, DCM and FB Ads Manager and dashboarding
 Solid understanding of cross-channel brand-focused digital marketing and technologies (e.g. digital, social,
publishers, influencers, content marketing).
 Should have handled media budgets at scale
 Experience of having worked on financial/tech brands is a plus
 Exceptional skills managing digital marketing activities within fixed deadlines, budget and requirements.
 Ability to handle pressure, juggle priorities and thrive in an exceptionally fast-paced environment.
 Great presentation and communication skills in English (essential)

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance