Sr. Product Marketing Manager

At PitchBook, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. 

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

About the Role:

PitchBook’s Marketing team is a world-class B2B growth engine, fueling the company’s momentum as the pulse of private capital markets. Operating at the pace of our complex and opportunity-rich industry, we deliver impactful marketing that adapts to shifting market dynamics while bringing clarity, precision, and creativity to every stage of the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go-to-Market, Channel, and Operations strategies, we ensure our work doesn’t just inform—it shapes. United by purpose and leveraging a data-driven approach, our team empowers PitchBook to meet the speed of private capital and help customers move forward with conviction.

The Product Marketing Team at PitchBook is pivotal in executing impactful product launches that align with key business objectives. By leveraging deep knowledge of their assigned product domain — with secondary coverage of core customer segments and market context — our Product Marketing Managers are tasked with driving product adoption and increasing engagement across the customer lifecycle in partnership with other Marketing teams through effective packaging, differentiated positioning, and value-based messaging.  
As a Senior Product Marketing Manager with primary responsibility for PitchBook’s Core Platform product domain — including search, alerts, data workflows, and AI-powered capabilities — and secondary expertise across key customer segments, you will lead large-scale, multi-channel product launches and cross-functional initiatives to maximize market impact and showcase PitchBook’s value across the private and public capital markets. This role involves close collaboration across Marketing, Product, Research, Data Operations, Strategic Partnerships, and PitchBook’s commercial teams to develop clear, monetizable market positions and effective launch playbooks, ensuring alignment and execution across all channels. 
The ideal candidate will be a proactive, analytical, and data-driven technical SaaS product marketer with experience in enhancing the user experience across data, research, search, alerts, and AI-powered capabilities. They should excel at collaboration, innovation, and the creation of data-driven value propositions and messaging that resonate with their target audiences.

Primary Job Responsibilities:

• Package key features and functions of the PitchBook platform by understanding target personas’ use cases and workflows
• Develop persuasive messaging and positioning framework to support all channel activities, including internal enablement and customer-facing content
• Manage large-scale launch programs, collaborating with Marketing leads to ensure cohesive execution and alignment with broader brand campaigns
• Lead product readiness and educational webinars focused on product roadmap and GTM efforts to inform the commercial teams of upcoming product launches and features.
• Monitor and optimize launch performance while sharing actionable insights across the company
• Identify opportunities to run relaunch activations
• Work closely with our Product, PIRG, Data Ops, and Segment Solutions teams to define and create compelling product positioning and messaging that resonates with target customers and differentiates PitchBook in the marketplace  
• Leverage product domain knowledge, customer feedback, internal expertise and pipeline analytics to refine messaging frameworks, value propositions, use cases, and competitive plays
• Develop and execute GTM plans for new product launches and sales programs, rooted in deep product domain knowledge; develop positioning strategies and craft messaging frameworks that serve both domain-led and segment-specific needs
• Collaborate