Digital Media Services Specialist I

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

About You: 

If you're ready to move at the speed of Google, Facebook, and Twitter; have an entrepreneurial spirit; and get excited about finding smarter ways to do things, we'd love to meet you. We'll give you the tools, support, and freedom to lead, innovate, and grow. In fact, Built in Chicago points out that Dealer Inspire is "changing the game of marketing," and INC. names us one of the fastest growing companies in the nation. We hire exceptional people, and if you are interested in joining our fast-paced, innovative environment, apply today!

Job Description:

The Digital Media Services Specialist I is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Dealer Inspire clients. This position is primarily focused on paid search ads within the Google and Bing advertising platforms and paid social within Facebook, Twitter and LinkedIn. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.

Responsibilities Include:

• Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
• Performance reporting with insights and optimization recommendations
• Develop and continue to expand keyword lists, ad copy, and landing pages
• Track and manage budget spending and ROI
• Explore and recommend innovative and creative digital advertising solutions and tests
• Identify and propose areas of opportunity to expand digital advertising business for current clients
• Must be a team player that is also comfortable working independently
• Ensure implementation of best practice guidelines and follow company processes
• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Comfortable and confident speaking directly with clients

Qualifications:

• Understanding the inner workings of websites, analytics, digital advertising, and SEO
• Proficiency in Google Sheets and Excel
• Be extremely accountable and resourceful
• Possess presentation skills
• Excellent verbal communication, and be a master in karate (just kidding).
• Willingness to learn

Compensation:

Starting salary dependent on experience and certifications. Talented individuals have plenty of room for advancement in our rapidly growing company.

Benefits:

• Health Insurance with BCBS, Delta Dental (Orthodontics c