Regional Leasing Specialist

REGIONAL LEASING SPECIALIST

The Regional Leasing Specialist is responsible for overseeing leasing efforts and managing onsite teams’ leasing activities to achieve peak performance, particularly for properties in lease-up or experiencing occupancy challenges. This role will focus on increasing qualified traffic, improving conversion ratios, and driving applications and move-ins for mostly affordable (LIHTC, HUD Project Based Section 8, etc.) and also market rate and mixed income communities. This position demands an excellent communicator, a service-oriented approach, an action-oriented professional, and the capacity for being a strong closer.

The Regional Leasing Specialist will also act as a trainer for onsite team members, both leading by example and guiding others by demonstrating Pratum’s leasing and customer service techniques and the effective use of CRM tools, optimizing traffic flow, building response templates, and generating performance reports to analyze KPIs and share insights with clients and internal teams.

NOTE - LOCATION/TRAVEL:  This is not a remote/work-from-home position.  This role will be based in the Washington, DC metro region (main company headquarters in Gaithersburg, MD).  The position will require regular and significant travel (as much as 75% or more) to be on-site at various multi-family apartment communities within the company's portfolio.  While some may be local to the DC/MD/VA region, this travel is also likely to require overnight and out-of-state travel as needed.  With respect to work schedule, typical Monday-through-Friday schedule, aligned with the specific properties' needs, can be expected, but leasing activities may require additional flexibility to include evenings, holidays, weekends, etc.

• Lead and support the leasing process at properties in lease-up or facing occupancy challenges, ensuring high conversion rates from traffic to applications and move-ins.
• Develop and implement leasing and marketing strategies to generate qualified traffic, optimize closing ratios, and meet/exceed budgeted occupancy goals.
• Travel regularly (as much as 75% or more) to assigned properties to directly support leasing efforts, particularly at lease-up properties or those with occupancy issues.
• In conjunction with the Marketing department, analyze marketing and leasing performance reports, including shop reports and traffic ratios, to identify issues and implement solutions.
• Proactively recommend and implement strategies that drive traffic and lead to increased lease conversions.
• Partner with the Community Manager and Regional Property Manager in providing supervision, guidance, and training to onsite leasing staff, supporting them in achieving leasing goals and demonstrating Pratum’s best practices in leasing, property presentation/curb appeal, customer service and follow-up.
• Conduct onsite and virtual tours, consistently achieving high conversion ratios of 30%-50% or higher from phone-to-tour and tour-to-lease.
• Serve as a trainer to onsite teams, teaching the effective use of CRM systems to manage traffic flow, build templates, and run performance reports reflective of key KPIs.
• Maintain clear communication with the marketing team and clients, sharing insights from performance reports and discussing action plans to improve leasing results.
• Address residents and client concerns quickly and professionally, resolving issues in a timely manner.
• Oversee and coordinate the lease renewal process and assist with resident move-outs when necessary.
• Proactively monitor market and competitor conditions, adjusting leasing and marketing strategies to maintain and improve occupancy levels.
• Act as an ambassador for the company, ensuring high standards of reputation management at each community.
• Prepare and present leasing and marketing performance reports to internal stakeholders and clients, offering solutions based on data analysis.
• Ensure compliance with all local, state, and federal fair housing requirements regarding leasing and property management.
• Participate in company training and meetings as required and handle other tasks or projects as assigned.

• Adhere to all local, state and federal housing requirements as it relates to leasing and management of the prope