Digital Media Services Specialist III

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

We're seeking a highly analytical and self-motivated individual to join our rapidly growing digital marketing company. As a Digital Media Specialist III, you'll play a pivotal role in managing, strategizing, and executing campaigns across various platforms like Google, Microsoft, Facebook and more. Your responsibilities will include leading large-scale projects for our client partners, showcasing a deep commitment to client success. If you thrive on building relationships, love working with people, and have a proven track record in digital media and client relations, we want to hear from you.

About You:

A successful candidate for this role possesses excellent communication and analytical skills, a background in digital marketing, and the ability to thrive in a fast-paced environment.

Key Responsibilities:

• Client Management:

  • Own and maintain a book of business, providing monthly performance reports and strategic recommendations.

  • Manage digital advertising on auction-based platforms such as Google, Microsoft, and Facebook Ads.

• Campaign Optimization:

  • Create and analyze product performance reports with actionable insights and optimization recommendations.

  • Develop and expand keyword lists, ad copy, and landing pages.

• Budget Management:

  • Track and manage budget spending while ensuring a positive return on investment (ROI).

• Innovation and Strategy:

  • Explore, recommend, and implement innovative media solutions and tests.

  • Present and discuss digital strategies, working directly with clients to ensure success.

• Industry Expertise:

  • Stay informed about industry trends to proactively adapt strategies.

• Relationship Building:

  • Assist in maintaining and building strong client relationships.

Required Skills:

• Customer-Centric:

  • Excellent customer service and relationship-building skills.

• Digital Marketing Expertise:

  • Knowledgeable in digital media, including social media, SEM, and analytics.

  • Experience in Google Ads, Microsoft AdCenter, and Facebook Ads, with expertise in strategy development and implementation.

• Analysis and Presentation:

  • Proven ability to analyze omnichannel media ca