Manager, Multicultural Publicity

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Opportunity
We are looking for candidates to be a part of a team that focuses on diverse audiences within the publicity organization at Netflix. The role will help devise and execute tailored, culturally relevant and innovative campaigns that help shape the perception of our original films, series, kids & family, documentary, and live content. 

The ideal candidate will have deep entertainment experience, strong industry relationships, along with a love of community, and a great storyteller. They know how to strategically engage Multicultural audiences through publicity, marketing, content  creator, grassroots strategies and various event efforts. This is a very hands-on role that requires extensive knowledge of the press and cultural landscape,  passionate about diverse content and understanding how audiences consume entertainment news across traditional and emerging social platforms.

The role requires a seasoned publicity candidate who is results-oriented, as well as a clear and concise communicator. They will have experience in interfacing with executives, filmmakers, talent, talent representatives, agencies, production partners, and internal cross-functional partners.. The ability to manage a budget, as well as operating at scale and able to identify efficiencies while also keeping standards high that focus on impact are all an integral part of this role. This is a demanding, high-volume role that requires someone who is strategic, proactive, highly organized, and comfortable operating in a fast-paced, high-stakes environment. This person is innovative, an excellent communicator, and knows how to drive cultural conversation. This person embodies the Netflix culture and is able to acclimate to the fast paced and ever evolving work landscape. They are excited by change, curious about the work and are always looking to what’s next. 

The Role
This publicist will work across the publicity teams, helping to craft campaigns that drive culturally relevant conversations around the Netflix brand, titles, and talent. This includes but is not limited to:

• Providing big-picture thinking and leadership to continuously elevate and promote Netflix’s original content
• Developing creative, press-driven ideas that break through a crowded media landscape and drive conversation and advocacy while reaching diverse mix of  audiences
• Managing cross-functional relationships across content, marketing, awards, social, and global teams, as well as filmmakers, talent, and representatives
• Collaborate across departments to accomplish PR campaign goals
• Establish and maintain strong press, talent, and representative relationships and deliver on top tier publicity hits 
• Utilizing data, audience insight, and cultural context to evolve narratives and optimize campaign strategies
• Strategize and work in partnership on junkets, PA tours, premieres, lives, creator programs  and tastemaker events 
• Solutions-oriented, over communicates and an avid problem solver 
• Knowledge of key multicultural events, community programs, community leaders, festivals and conventions 
• Strong community and partner relationships with national and local Latinx, Black, LGBTQ+, Asian & Pacific Islander organizations
• Manage, mentor, and develop the team’s Specialists and Coordinators — setting clear individual and team goals, tracking performance against objectives, and providing regular, constructive feedback to support their growth and development, all while contributing to a collaborative, high-performing team and upholding Netflix’s core values

Qualifications

• 10+ years of experience in entertainment publicity, preferably at studio/streamer or agency
• Deep experience with multicultural campaigns, including festival and awards strategy and relationship with critics/awards groups like AAFCA, GLAAD, etc. 
• Demonstrated ability to manage a high-volume slate and multiple high-priority campaigns simultaneously
• Strong business and strategic acumen, with the ability to manage multiple high-priority projects at once
• Excellent communicator who can clearly articulate strategy to filmmakers, executives, talent, and partners
• Skilled collaborator who stays consistently aligned with multiple cross-functional teams that range from content/programming to marketing, social and multicultural to product and beyond
• Proven ability to build and maintain relationships with k