Digital Campaign Manager

The Digital Campaign Manager (DCM) supports their client with enhanced Campaign Management support in the planning, onboarding, distribution, and measurement phases of a digital campaign. The DCM is responsible for the delivery of digital marketing solutions for Acxiom clients from beginning to end. The DCM is often the primary daily client contact as it pertains to the delivery of digital marketing solutions as well as managing the timelines and deliverables across the internal cross functional teams. The candidate must possess a knowledge of Acxiom processes for the products they support and of the processes and requirements of partners where required which may include working within different CDP or onboarding platforms. The DCM oversees the daily operation of campaigns and the teams that support them, acting as the quarterback to ensure the timely and quality delivery of digital solutions including, for example, online display advertising, addressable television advertising, and closed-loop campaign measurement. The DCM is the primary coordination point across internal cross-functional teams. DCMs work directly with client and partner contacts on campaigns, under the overall direction of the client and/or the client’s internal account management teams.

What you will do:

The Digital Campaign Manager (DCM) manages Acxiom’s delivery of services in support of digital marketing campaigns. Digital campaigns typically involve ingestion, transformation, and delivery of data files from and/or to clients and partners for use in targeting and measurement. A DCM is the primary owner of the end-to-end campaign process used to support a digital campaign. Typically, a campaign process involves several steps:

• Establish a campaign plan, including goals, timelines, deliverables and responsibilities
• Assign responsibilities to participants
• Coordinate completion of tasks and handoffs
• Perform quality control to ensure inputs, intermediate products, and end products meet campaign requirements
• Resolve issues in timing, quality, performance, etc. and escalate as necessary

What you will need:

• Bachelor’s degree and/or professional certification and a minimum of 2 years of relevant experience
• Strong verbal and written communication and presentation skills, with both internal colleagues and external clients
• Technically literate and comfortable working with Acxiom internal platforms and with Internet technologies, with a desire to build technical knowledge
• Extremely proactive, highly organized, with proven ability to manage multiple tasks
• Ability to prioritize and focus, with strict attention to detail
• Understanding of and interest in practice of digital marketing
• Sound knowledge of productivity tools such as MS Office, Word, Excel, and PowerPoint, as well as collaboration and project management tools
• Sound knowledge of database structure and management practices
• Great team player, know when to lead and when to follow
• Extended workday hours may be required to complete deliverables
• Flexibility for multitasking on many occasions

What will set you apart:

• Onboarder or CDP experience/certifications (Adobe, Treasure Data, Braze, Action IQ)
• Digital Marketing Experience #GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.