Senior Director, Lifecycle Marketing

<p>Want to help everyday Americans invest and build wealth?<strong> </strong>Financial inequality is increasing, and too many people are getting left behind. At Stash, we’re passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.</p> <p>We’re looking for a <strong>Senior Director of Lifecycle Marketing</strong> to lead and evolve Stash’s customer activation, engagement, retention, and monetization strategy across the entire customer journey.</p> <p>This leader will own the vision, strategy, and execution for Lifecycle Marketing across email, push, SMS, in-app messaging. You’ll lead a team responsible for helping customers build strong financial habits, deepen engagement with Stash products, and increase long-term customer value.</p> <p>This role sits at the intersection of Growth, Product, Data, Martech, and Creative. You’ll partner closely with cross-functional teams to deliver highly personalized, insight-driven customer experiences that improve activation, retention, product adoption, and monetization.</p> <p>We’re looking for someone who combines strong strategic thinking with operational excellence. You should deeply understand customer behavior, segmentation, experimentation, and lifecycle automation while also being excited about how AI can modernize personalization, content creation, and lifecycle operations.</p> <p><strong>What you'll do:&nbsp;</strong></p> <h2><strong>Own and evolve lifecycle strategy</strong></h2> <ul> <li>Lead Stash’s lifecycle marketing strategy across activation, onboarding, engagement, retention, winback, and cross-sell</li> <li>Develop customer journey frameworks that increase long-term customer value and product adoption</li> <li>Partner closely with Product and Growth teams to improve onboarding and early customer activation</li> </ul> <h2><strong>Build personalized customer experiences</strong></h2> <ul> <li>Develop segmentation and personalization strategies across email, push, SMS, and in-app messaging</li> <li>Create highly relevant customer journeys informed by behavioral, transactional, and engagement data</li> <li>Improve customer communication relevance, timing, and channel orchestration</li> </ul> <h2><strong>Drive experimentation and performance</strong></h2> <ul> <li>Build structured testing frameworks across messaging, timing, channel mix, offers, and personalization</li> <li>Continuously optimize lifecycle KPIs including activatio