Content Marketing Manager

Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). We harness the power of data & technology to offer our customers a simpler, more reliable, and faster way to access the capital they need to scale their businesses. 

Formerly known as LendingHome, we’re committed to helping REIs revitalize the approximately $25 trillion worth of aged U.S. housing stock to provide move-in ready homes and rental housing for millions of Americans across the country.

Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards, Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. 

• Loans Funded: $18+ billion in loans funded 
• Homes financed: 71,000+ projects funded for our customers across the country
• Geography: 31 states + D.C. where we lend to REIs so they can revitalize neighborhoods
• Employees: Over 400 employees with competitive benefits and perks

This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. 

At this time, we are not approved to hire in the following regions for this role: Alabama, Alaska, Arkansas, California, Connecticut, Delaware, Idaho, Indiana, Iowa, Louisiana, Massachusetts, Mississippi, Montana, New Hampshire, New Jersey, New Mexico, North Dakota, Oklahoma, South Dakota, Vermont, Wyoming. As well as: NYC Metro Area, Seattle Metro, Washington DC Metro, Baltimore Metro, Boston Metro, Chicago Metro, Houston Metro, Denver Metro, Portland Metro. 

The Role

We are seeking a talented Content Marketing Manager to join the dynamic marketing team at Kiavi, a leading fintech company revolutionizing financing for real estate investors. As a mission-critical member of our marketing department, you will be responsible for crafting compelling content strategies that resonate with our target audience, drive engagement, and support our business objectives. Leveraging an integrated approach of both online and offline marketing channels, you’ll develop key marketing campaigns that align with our brand narrative and own large initiatives that establish Kiavi as the go-to lender for real estate investors.

You’ll need an eye for quality and attention to detail, along with an ability to grasp and present our products’ value proposition in a way that resonates with our audience and takes Kiavi’s brand and product marketing programs to the next level.

Responsibilities:

• Develop strategic marketing initiatives and effectively manage all aspects of the channels you own to ensure operational excellence, impressive deliverable quality, and adequate stakeholder management. Evaluate key performance metrics and find opportunities for further optimization.
• Develop and execute a comprehensive content strategy aligned with the company's overall marketing goals and brand voice.
• Create high-quality, engaging content across various platforms, including blogs, articles, whitepapers, case studies, emails, social media, website copy, and more that supports business/product objectives.
• Execute on our SEO strategy by optimizing content for search engines (SEO) and user experience to increase organic visibility and traffic to our digital assets.
• Support the customer journey for new and existing customers through a segmentation strategy that delivers the right message at the right time. This includes owning, maintaining, and creating content at every stage of the funnel: top of funnel content such as blog posts and social media, mid-funnel content such as email campaigns, webinars, and direct mail pieces, and bottom of funnel content such as sales collateral. 
• Manage Kiavi’s organic social media channels, including drafting and publishing engaging content that resonates with Kiavi’s target audiences across LinkedIn, Facebook, Instagram, and X.
• Demonstrate an ownership mindset by analyzing content and campaign performance to optimize results and present insights to a variety of cross-functional partners.
• Become an expert on Kiavi’s brand, products, and target customers. Stay up-to-date with industry trends, competitor activities, and emerging technologies to drive innovation in content marketing strategies. 

Qualifications

• Proven experience with 4+ years as a Content Marketing Manager or similar role withi