Senior Web Optimization Manager

At Forge (NYSE: FRGE), we know our team is our greatest asset. As technology innovators in the private market, our vision is to deliver a richer future for everyone. We live that vision through our values of being bold, humble and accountable. We experience the value that our vision brings to the world every day, helping the teams behind the greatest innovations of our generation, from space travel to planet-saving, plant-based nutrition and more.

Our mission is to empower more people to exercise ownership in the world’s leading private companies via a world-class technology platform with access to the largest network of buyers and sellers in the world. With liquidity solutions, exclusive data and insights, a custody offering, and a vibrant marketplace, Forge’s goal is to build the best-in-class technology infrastructure to power a global private market that is transparent, accessible and seamless for companies, their employees and investors. Through Forge, employees can sell their private shares, employers can reward shareholders with pre-IPO liquidity and individual and institutional investors can participate in private unicorn growth.

Forge's differentiated global marketplace addresses rising demand among individual and institutional investors for exposure to private company stocks and it is building a growing network effect with defensible competitive advantages. The Forge marketplace has over 440,000 registered users and private shares have traded in more than 500 companies since inception, representing over $12 billion in volume across over 21,000+ transactions.

Our ability to offer these powerful financial solutions has generated incredible interest from investors, demand from customers, and a need to grow our team to meet the needs of more companies, teams and innovators in this way. You can learn more about Forge in the following video: “The private market future starts now”.

The Role: 

Forge is looking for a Senior Web Optimization Manager who will manage and optimize our website, forgeglobal.com. You’ll manage, improve, and build out Forge’s website into a trusted resource for private market participants – Institutional Investors, Employee Shareholders, Individual Investors, and Tech Companies. You will play a pivotal role in driving the success of Forge’s digital presence by leading strategic initiatives to identify gaps and opportunities as well as enhance website performance, user experience, and conversion rates by making data driven decision utilizing both quantitative and qualitative data. 

Responsibilities:  

• Drive the Website Performance Strategy by using data and technology to create personalized journeys to increase inbound pipeline and revenue. Perform analyses of market trends, user behavior, and industry best practices to inform site experience
• Optimize Conversion Rates by implementing A/B tests to analyze user behavior, and continuously optimize the website and paid landing pages to improve conversion and achieve KPIs
• Own Forge’s Website performance, monitoring, analysis and reporting utilizing web analytics tools to track website performance and user behavior, to identify areas of opportunity, generate reports and actionable insights
• Bring a User-First Product Manager mindset while working cross-functionally with our design and development teams to ensure the website provides a seamless user experience by prioritizing ease of navigation, content relevance, and responsive design
• User Flow design thinking: Influence, consolidate, and create signup flow experiences for our distinct audiences and products. Establish principles across organization and best practices as leads are handed off to various sales teams  
• Contribute to SEO Strategy by playing a pivotal role in informing strategy and enhancements for the channel 

Required Qualifications:   

• 5+ years of web experience at fast-growing companies, owning a website performance number 
• 4+ years of experience in conversion rate optimization, web optimization, or related field leveraging A/B testing, multivariate testing, and other testing methodologies 
• Experience overhauling website from look and feel, navigation, to signup flow (revamping websites to growth) 
• Cross-functional collaboration with technical team including developers, designers, and analytics to scope out requirements for new pages with appropriate tracking in place  
• Ability to manage align senior stakeholders' expectations and align people and resources to deliver optimum results  
• Excellent verbal and written communication skills including proficiency at writing and editing including headlines, descriptions, CTAs, etc. 

Preferred Qualifications:   

• Experience in UX web design or pr