Account Director, Tech

About Us

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.

About the Role

We are looking for an Account Director to serve as a trusted partner on one of our most dynamic and high-profile accounts, Adobe. This role is ideal for someone who is deeply invested in the business, thrives in fast-moving environments, and is ready to operate as an extension of both the client and agency leadership team.

The Account Director will lead integrated communications programs that sit at the intersection of product innovation, generative AI, and creative culture—driving storytelling that resonates with creative professionals and industry influencers. This person will play a critical role in shaping and executing product launch moments, while also building sustained narrative momentum across earned, owned, and influencer channels.

Success in this role requires strong client instincts, the ability to navigate ambiguity with confidence, and a commitment to building long-term trust. Our clients value individuals who show up as true partners—those who are accountable, solutions-oriented, and consistently bring strategic thinking to the table.

While the team is open to candidates based on the West Coast, priority will be given to those in San Francisco, CA.

Responsibilities

Client Leadership & Partnership

• Serve as a day-to-day strategic partner to senior clients, building trust through proactive counsel, responsiveness, and strong business acumen
• Act as a steady, unflappable presence in fast-moving and evolving situations, meeting clients where they are while thoughtfully guiding them forward
• Build deep understanding of Adobe’s business, products, and priorities to drive continuity and long-term value

Integrated Communications & Storytelling

• Lead development and execution of integrated PR programs spanning earned media, influencers, and owned channels
• Drive product launch playbooks from strategy through execution, ensuring clear narratives, strong media engagement, and measurable impact
• Develop and pitch compelling stories that connect Adobe’s innovation—particularly in generative AI—to real-world creative workflows and industry trends
• Maintain a strong point of view on the evolving AI landscape, including key players, competitive dynamics, and emerging narratives

Media, Influencer & Industry Engagement

• Bring and build strong relationships across media, creators, and emerging voices (including Substack writers, YouTube creators, and design/creative influencers)
• Proactively gather and share insights on media and influencer sentiment, as well as competitive positioning
• Identify and activate opportunities that elevate Adobe’s voice within key cultural and industry conversations

Team Leadership & Operations

• Lead day-to-day team operations, ensuring work is high-quality, on strategy, and delivered with excellence
• Manage and mentor team members, fostering growth while maintaining accountability and strong team culture
• Oversee resourcing, budgets, and workflows to support a fast-paced, high-performing account

Business Growth & Agency Leadership

• Contribute to organic growth and new business efforts, including development of proposals and participation in pitch presentations
• Collaborate across teams and practices to bring forward integrated solutions and new ideas

Qualifications

• 5-7 + years of experience in integrated communications or PR, with significant experience supporting mid-to-large technology clients (agency experience strongly preferred) 4 + years of management experience required
• Proven ability to lead product launch communications programs from strategy through execution
• Deep understanding of the generative AI landscape, including key players, trends, and implications for creative industries
• Strong client leadership skills, with a track record of building trusted, long-term relationships
• Experience managing and developing teams in a fast-paced, deadline-driven environment
• Established media and/or influencer relation