Director, Email Marketing

Angi® is transforming the home services industry, creating an environment for homeowners, service professionals and employees to feel right at “home.” For most home maintenance needs, our platform makes it easier than ever to find a qualified service professional for indoor and outdoor jobs, home renovations (or anything in between!). We are on a mission to become the home for everything home by helping small businesses thrive and providing solutions to financing and booking home jobs with just a few clicks.  

Over the last 25 years we have opened our doors to a network of over 200K service professionals and helped over 150 million homeowners love where they live. We believe home is the most important place on earth and are embarking on a journey to redefine how people care for their homes. Angi is an amazing place to build your dream career, join us—we cannot wait to welcome you home!

About the team

Angi is seeking an experienced Director of Email Marketing to drive strategy and implementation of consumer triggered transactional campaigns across owned channels (Email, push and SMS). This role will develop and build omnichannel customer journeys to transform how we talk to our customers through data-driven, customer-centric, personalized communications. Angi will consolidate all transactional comms under this new role, including communications from Angi to the homeowner, between the homeowner and the pro to book a job, and from Angi when the homeowner has chosen to purchase a service directly from Angi. 

The ideal candidate has several years of experience managing omnichannel transactional communication programs at scale with a focus on increasing customer engagement, satisfaction, repeat rate, and ultimately - revenue. They will bring a proven track record of taking projects from start to finish with deep experience leveraging customer insights to inform their strategy. This communication channel drives over $100 million of revenue, all in service of helping a homeowner connect with a qualified home professional to get their job done well. The ideal candidate should be skilled at creating a strategy, implementing a strategy, and communicating across Angi succinctly and crisply.

What you’ll do

• Oversee all transactional communications from Angi, including email, SMS, and push/app to help customers complete the job they came to Angi for, whether hiring a pro for a home repair/upgrade or using Angi for a pre-priced home service.
• Develop and own the transactional communication customer journeys from ideation to launch to optimization
• Define goals, benchmarks, and KPIs for transactional communication. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results
• Own all analytics related to the performance of the transactional communications program
• Continuously A/B test and optimize campaigns to drive gains in engagement and repeat rate
• Develop and execute robust but efficient QA/release plans to support new program launches
• Develop reporting for leadership and stakeholders that quantify results 
• Partner with Product and Engineering teams to develop and improve the outcomes of our transactional comms and develop the appropriate triggers
• Partner with Content and Creative teams to support the delivery of an outstanding customer experience

Who you are

• Bachelor’s degree required, MBA a plus.
• 8-10 or more years of experience in an email or CRM role 
  
• Hands on experience developing and launching transactional communication campaigns from end to end
• Expertise with an enterprise level ESP
• Deep knowledge of CRM, marketing, and analytics tools. Experience with Looker preferred 
• Desire to roll up sleeves and execute with the ability to juggle competing high-priority projects
• Experience with testing protocols and a solid understanding of testing methodologies
• Strong analytics skills. Ability to dig into the data to create strategy, pinpoint issues and translate results into recommendations 
• Strong communication skills and attention to detail
• Passion for creating an amazing experience for our customers  

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits

• The salary band for this position ranges from $170,000 - $190,000 commensurate with experience and performance. Compensation may vary based on factors such as cost of living. 
• This posit