Director, Marketing Communications

Company Overview
Mainspring Energy is revolutionizing power generation with the world’s most flexible and adaptable onsite power generator, the Mainspring Linear Generator. Commercial, industrial, and utility leaders are choosing Mainspring over traditional options like engines, turbines, and fuel cells to quickly and reliably deliver local power for EV charging, commercial facilities, data centers, and grid-scale operations. The Mainspring Linear Generator is fuel flexible, ramps up and down to meet demand, and utilizes a flameless technology with near-zero NOx emissions.
Backed by top-tier investors such as Khosla Ventures, Bill Gates, American Electric Power, and Lightrock, Mainspring designs, manufactures and delivers its products to customers across the U.S. today, and we’re quickly scaling for international expansion.
Inspired by our vision of the affordable, reliable, net-zero carbon grid, Mainspring is rapidly expanding within the $816B global electricity equipment market, and we’re hiring the best talent to meet growing customer demand around the globe. We welcome a broad range of backgrounds, experiences, and talents to bring fresh perspectives and ongoing innovation to our customers.
We are looking to build relationships with people who share our values:
Pragmatic Optimism. Building a new category of world-class power generation requires the optimism of ambition and creativity, balanced with practicality to solve problems efficiently. The challenges that arise are opportunities for growth.
Excellence without Ego. We bring expertise and commitment to creating the best customer experience, from sales to deployment and service, just as we apply deep technical rigor to building and delivering world-class products. We strive for excellence and behave as leaders with the humility to acknowledge our challenges, both collectively and as individual contributors.
Proactive Collaboration. The integration and cross-disciplinary nature of Mainspring’s business requires intentionally seeking out others who bring different skills, perspectives, and priorities. Our culture of inclusion and respect extends beyond our team to interactions with our partners and customers.
More information can be found at www.mainspringenergy.com
Job Overview
We are looking for a versatile Director of Marketing Communications to join our team and contribute to the growth and success of our company in a dynamic market environment. As a vital part of the Marketing team, and reporting directly to the VP of Marketing & Communications, your role will encompass a broad range of activities. You'll be collaborating closely with the Sales, Product Marketing, Growth, and CorpComm teams to enhance our market presence and achieve our business objectives. The role demands a proactive approach in understanding market dynamics, identifying growth opportunities, developing compelling content, and implementing effective marketing strategies.

Responsibilities

• Lead integrated marketing campaigns incl. content marketing, email, social media, digital marketing, advertising, SEO, SEM, events, etc. to increase brand awareness and generate sales leads across targeted market verticals.
• Develop and execute the company’s email marketing strategy to generate leads and nurture existing prospects through the sales funnel.
• Tap into market research to understand the market, develop customer personas and align/refine messaging for priority vertical markets.
• Own company messaging architecture and copywriting across various channels and target audiences, collaborating closely with Product Marketing and Corporate Communications.
• Write and produce compelling thought leadership, sales and marketing content to inspire audiences and to effectively communicate the value proposition of our products and services, working closely with product marketing, events, creative and growth teams.
• Foster strong relationships with internal teams, external partners, and stakeholders to ensure alignment of marketing strategies with overall business goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field. An advanced degree like an MS/MBA is preferred.
• At least 15 years of experience in marketing or communications, with a demonstrated track record in developing and executing successful marketing strategies.
• Strong understanding of integrated marketing, digital marketing tools, and marketing analytics (SDFC, Pardot, LinkedIn Campaign Manager, SEM, etc.).
• Exceptional writing, communication and presentation skills, with the ability to create engaging marketing collateral.
• Exp