Social and Brand Content Associate

Twin Health 

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. 

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here 

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity

We’re looking for a Social & Brand Content Associate to plan, create, and post content while bringing our brand ideas to life. This role is perfect for a strong writer who can execute a calendar, keep our social channels engaged and active, and shape how the Twin brand shows up every day.

You’ll work closely with our Creative and Community teams to plan monthly content ideas, publish consistently across platforms, and engage with our community, writing content for blog posts, customer experience, and other campaigns along the way. If you enjoy coming up with creative ideas, distilling content across formats, keeping things organized, and making concepts feel human and easier to understand, this role is for you.

Responsibilities 

Manage Twin’s organic social channels (Instagram, Facebook, LinkedIn, TikTok, YouTube)

• Propose monthly post ideas and themes for review and approval
• Build and maintain a monthly social content calendar
• Write, schedule, and publish posts every week
• Keep the voice of the brand clear, friendly, and consistent

Write content for the company

• Social captions, graphic copy, and short-form content
• Emails, newsletters, and other campaign materials as needed
• Blog posts, webinars, or simple scripts as needed
• Stories that make the brand feel human and helpful
• Internal and external brand messaging and guidelines
• Leverage AI to accelerate production and sharpen strategy

Work with the Creative and Content teams

• Turn creative ideas into captions, scripts, and social posts
• Help prepare content for TikTok, Reels, Shorts, LinkedIn, and more
• Coordinate with designers, video editors, and partners to prepare assets

Engage with the larger social media community

• Monitor social channels and competitors daily
• Monitor social channels and competitors daily
• Escalate and respond to comments and DMs with the appropriate internal teams
• Track common questions and themes to help inform future content
• Other duties as assigned

Qualifications 

• 3+  years of experience in social media content writing and production
• Experience managing or supporting brand social media accounts
• Health and wellness experience preferred
• Bonus points if you have familiarity with basic video editing tools and are comfortable filming simple, lo-fi video clips
• You are comfortable using AI tools to enhance content while applying a critical, editorial lens to ensure quality, accuracy, and brand alignment
• You are a strong writer who enjoys working across formats
• You’re passionate about social media and understand how people engage with brands
• You deeply care about people and have a human-first mindset
• You are interested in metabolic health and willing to learn clinical and technical concepts
• This remote opportunity based out of the U.S. Applicants mu