Senior Content Creator
Sinclair Inc.About the role
SENIOR CONTENT CREATOR - AGILE CREATIVE CONTENT ENGAGEMENT TEAM
We’re a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic media companies in the country. As part of the Agile Creative Content Engagement Team (ACCET), you’ll lead the creation of branded, promotional, and social-first content that connects brands to audiences in meaningful ways.
This role goes beyond production - it’s about owning creative execution for clients while serving as the local ACCET content lead for the station. You’ll work directly with internal stakeholders and external clients to concept, produce, and deliver high-impact creative that runs across broadcast, digital, and social platforms.
Our mission? Bring bold ideas to life across every screen. Whether you’re producing branded campaigns for advertisers, promotional creative for station initiatives, or community-focused storytelling, your work won’t just fill airtime - it will represent ACCET at the market level and drive real results for clients.
WHAT YOU’LL DO:
As a Senior Content Creator, you’ll be the primary videographer for all kinds of marketing projects, including promos, commercials, and lifestyle segments. You’ll edit content that stops thumbs, turns heads, and moves audiences to action. You’ll serve as a creative partner to internal and external clients, translating their goals into compelling visual stories while acting as an ACCET representative at the station.
You’ll collaborate with sales teams, marketers, and clients to deliver strategic storytelling that balances emotion, brand objectives, and performance - all while maintaining ACCET creative standards.
YOUR DAILY PLAYLIST:
Create high-quality, scroll-stopping content for client campaigns across TV, social, web, and streaming platforms
Lead creative execution for branded content, commercials, promotional spots, and social-first video
Serve as the station-level creative lead for ACCET, working closely with internal teams and external clients
Shoot footage, edit, and occasionally write projects ranging from quick-turn social content to longer-form branded pieces
- Collaborate directly with clients to develop concepts, manage expectations, and deliver polished creative solutions
- Manage asset distribution across the network and track deliverables through Adobe Workfront
WHAT YOU BRING TO THE STAGE:
- A passion for visual storytelling with a client-focused, marketing-driven mindset
- Strong camera, lighting, and production skills that elevate brand storytelling
- Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator
- Confidence working directly with clients and internal stakeholders as a creative lead
- The ability to run a solo shoot or collaborate seamlessly as part of a team
- A portfolio that demonstrates strong branded content, commercial, or promotional work
WHY IT MATTERS:
In a crowded content landscape, brands need more than noise - they need connection. This role plays a key part in helping advertisers and partners tell stories that resonate locally while maintaining the creative excellence of ACCET across the network. You won’t just create content - you’ll help shape how brands show up in the community.
What skills do you need to be successful in this role?
Extensive video shooting experience with broadcast and DSLR cameras
Ability to shoot, edit, and write content that tells a compelling story
A strong understanding of fundamental design principles, color theory, typography, and composition
Non-linear editing experience using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator
Advanced knowledge of the post-production process, including media management and encoding video into various formats
Ability to manage a variety of projects and work with varying production styles while employing strong communication skills
Advanced knowledge of high-definition (HD) cameras, videography, motion graphics, and creative lighting techniques
Strong interpersonal skills to navigate internal and external employee and client relationships
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