Senior Activation Marketing Manager, Europe (12 month Fixed-Term)

To learn the Hiring Ranges for this position, please select your location from the Apply Now dropdown menu.

To learn more about our Hiring Range System, please click this link.

The Company

A lot of companies say they’re “mission-driven”. Our unique corporate structure guarantees that every decision we make upholds our mission: to make sure the internet stays available, safe, and welcoming to everyone. Beholden to neither shareholders nor investors, Mozilla Corporation is wholly owned by the not-for-profit Mozilla Foundation.

 Along with 20,000+ volunteer contributors and collaborators all over the world, Mozilla Corporation’s staff designs, builds, and distributes software that allows people to enjoy the internet on their own terms. Our flagship product — the Firefox browser — has expanded into a family of products that protects users and alerts them of risks.

 The Opportunity

Are you eager to build a better internet? Join Mozilla’s European marketing team as a Senior  Activation Marketing Manager. We are looking for someone who is passionate about user journeys, media strategy and execution, particularly in performance marketing and cross-functional teamwork. The ideal candidate has a deep understanding of how to plan, execute and measure marketing campaigns, run multi-team projects from start to finish and will use their previous experience to help us find new ways to bring consumers into our products and services. They are excited about digital marketing and want to balance established tactics with experimentation and emerging trends. They are comfortable analyzing data, understanding consumer insights and connecting these into business narratives.

This is an individual contributor role reporting to our Director of Marketing activations, Europe.

 What You'll Get To Do

• Develop and implement an annual Activation Marketing strategy with focus user growth and brand development for Europe
• Lead cross-functional growth projects and integrated Marketing campaigns to make a tangible impact on the Marketing success metrics and corporate KPIs
• Own the performance marketing strategy and implementation across channels/platforms for the EU with focus on acquisition and growth
• Lead the partnership with our performance marketing agency and operationally lead the performance marketing programs to ensure agreed business goals are met
• Implement a test-and-learn approach in our performance programs to identify growth levers for our products, including new ad-formats, campaign types, and advertising platforms
• Manage the media budget and provide input for forecasting of business KPIs, such as, traffic, revenue and ROAS
• Operate cross-functionally with internal and external teams such as creative studio, data science, marketing operations - to get things done efficiently
• Actively help to advance our measurement capabilities, user journeys and build our Marketing funnel
• Share the latest industry trends and new technologies with the team and create actionable insights from them
• Track, analyze, and report regularly on the campaign performance across channels using a variety of data sources and metrics (i.e. CTR, CAC, ROAS) and apply key findings to future activations

What You Bring

 Minimum Qualifications

• Min. 5-7 years experience in digital marketing strategy planning with sound expertise in performance marketing 
• Worked within European markets, in particular Germany, France and the UK
• Strategic mindset that can shape the big picture while diving deep into data sets to draw conclusions and next steps
• Experience operationalizing & implementing digital marketing programs - process and attention to detail/organization are second nature to you
• Deep understanding of media landscape, advertising platforms and campaign management within core European markets
• Experience in mobile app marketing environments for end-users
• Strong ability to build trustful, sustainable relationships with internal stakeholders and external vendors
• Well-versed in data analytics, consumer audience insights and connecting them into business narratives (incl. Incremental growth projects)
• Self-starter with high level of ownership and pro-activity
• Experience in managing agencies
• Excellent communication and presentation skills in English; any second language is a plus
• A passion for numbers, understanding of key metrics, and an ability to deliver performance dashboards and reports showcasing campaign progress and ROI
• Strong team player