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Sr. Brand Manager, Auto Dish

Reckitt
Parsippany, United Statesfull_timeVerifiedPosted 17 Sept 2025
💰 $239,000/yr($159,000/yr$239,000/yr)

About the role

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Category Growth Organisation​

Category Growth Organization is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with Ramp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Category Growth Organization Academy - your opportunities to grow and upskill will be extensive.

About the role

This position is responsible for leading Finish portfolio growth plans for USA by defining the US pipeline roadmap and potential. Lead the development and validation of key projects and build new initiatives to strengthen pipeline and work closely with functional teams and IMEX on delivery.

Your responsibilities

· Key partner with cross-functional teams to ensure delivery of innovation on time and to quality.
· Key partner for the innovation teams in the delivery of Innovation.
Strategy
· Supports the development of the strategic 3yr plan and GSM with diagnostics and analysis.
· Supports masterplans per region to deliver sufficiency of innovation to deliver growth targets.
Innovation
· Align Innovation Priorities across Categories and Key CMUs via CSCs.
· Develop Concepts for Existing and New Products in line with innovation priorities.
· Set Product, Packaging, Claim, and Pricing Strategy for all innovation.
· Lead and develop ECOM first projects.
· Oversee Innovation Development and Stage-gate Approvals through to IP.
· Ensure Sustainability full embedded in all our innovations, sufficient to deliver category targets.
· Support I&A Validation - Reco and execute all consumer requirements (incl budgets) and action accordingly across multi markets (with I&A)
· Development of Master pack designs for EPDs and NPDs. 
Base Business Continuity
· Drive the Productivity pipeline on product and packaging (GM Enhancement programs) from ideation to implementation
· Maintenance of base formulations and claims with respect to changing regulations or guidelines

The experience we're looking for

• 8+ years of experience in Brand Management innovation and activation required. 
• Marketing experience: must be able to demonstrate strong marketing skills developed within the FMCG environment
• Good strategic thinking skills and ability to support the execution of brand strategy
• Performance management, commercial acumen, P&L understanding
• Ability to leverage data and analytics to uncover trends and insights that guide strategic decisions
· Innovation Experience: must be able to demonstrate strong skills in innovation development and delivery
• Idea generation and validation
• Project delivery
• Cross-organisation leadership

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimisation, Digital Marketing, Brand activation, Commercial acumen, Collaboration, P&L management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $159,000.00 -  $239,000.00

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Company

Reckitt

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