Growth Operations Manager

Who We Are 

Cobalt was founded on the belief that pentesting can be better. Our pentests start in as little as 24 hours and integrate with modern development cycles thanks to the powerful combination of a SaaS platform coupled with an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year. 

Our award-winning, fully remote team is committed to helping agile businesses remediate risk quickly and innovate securely. Today, over 1,000 customers use Cobalt to run pentests on demand via Pentest as a Service, AKA PtaaS, a space which Cobalt pioneered (you could even say we wrote the book on it) and continues to lead. 

Description

We are hiring for a Marketing Operations Manager to join our RevOps team! This individual will ensure that Hubspot, Salesforce  and other Marketing/GTM related applications enable the full potential of our Marketing and BDR teams. You will maintain, optimize and create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analysis that will be used to inform strategic decisions by stakeholders from across the company. You will work closely with team managers and your operations and enablement colleagues to streamline processes and workflows and unlock insights by ensuring data integrity and building dashboards. 

 

The Growth Operations Manager is a critical member of the Revenue Operations team, responsible for driving operational excellence across Sales, Marketing, BDR, and Customer Success. This role spans Sales Ops, CS Ops, and Marketing Ops, while partnering closely with the GTM Systems Ops and GTM Analytics Manager.

Reporting to the Sr. Director of Revenue Operations, the Growth Operations Manager will own the operational processes that directly impact revenue growth, capture requirements, document workflows, and translate insights into prioritized initiatives. Acting as the bridge between GTM teams, data, and systems, this person ensures alignment, clarity, and seamless execution across the GTM engine. Success in this role requires a growth-minded operator who can switch between Marketing, Sales, and CS perspectives while keeping a strong operational focus on revenue-driving initiatives.

Key Responsibilities

 

GTM Alignment & Operational Excellence

• Partner with Sales, Marketing, BDR, and Customer Success leaders to document, optimize, and scale GTM processes across pipeline creation, lead conversion, renewals, and expansion.
• Serve as the operational connector across GTM teams, ensuring initiatives are aligned, dependencies are clear, and stakeholders are considered.
• Identify process gaps, inefficiencies, and friction points, implementing solutions that improve operational efficiency and drive measurable revenue growth.

Process Design & Requirements Gathering

• Capture and prioritize business requirements from GTM leaders, end-users, and system teams.
• Document end-to-end workflows across Sales, Marketing, CS, and Growth initiatives for clarity and consistency.
• Partner with GTM Systems Ops and GTM Analytics to ensure processes and systems are scalable, governed, and support business objectives.

 

Campaign & Demand Generation Operations

• Support operational execution of Marketing-to-Sales handoffs, lead routing, and campaign tracking.
• Maintain strong feedback loops between Marketing, Sales, and CS to optimize campaign performance and pipeline quality.
• Partner with Marketing Ops and Analytics to ensure reporting and insights inform prioritization of growth initiatives.

 

Strategic Planning & Cross-Functional Leadership

• Translate company-level growth objectives into operational plans and execution roadmaps.
• Act as a liaison across Marketing, Sales, CS, Product, Growth, and Strategy teams to align operational initiatives with broader business goals.
• Lead cross-functional planning and execution for critical growth initiatives and revenue opportunities, ensuring visibility, tracking, and continuous improvement.

 

Growth Operations & Special Projects

• Manage operational components that directly influence revenue, including pricing updates, demand planning, and renewal cycle management.
• Structure and lead complex, cross-functional initiatives from planning through execution.
• Prioritize projects based on growth impact, ensuring focus o