Job Description

Are you passionate about shaping impactful member experiences and driving CRM lifecycle development across a global membership ecosystem?

Join us for an exciting career as CRM Lifecycle Senior Specialist as part of the Membership & Personalisation team within Market & Channels Central Marketing.

Bring your strategic mindset, stakeholder management skills and passion for CRM Lifecycle to help shape connected, personalised and commercially impactful member experiences across the LEGO Insiders ecosystem.

Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.
             

Core responsibilities

• Lifecycle Strategy Development: Support the Senior Manager, Lifecycle & Triggers in driving CRM lifecycle strategy and development across the member journey to enhance engagement, retention and long-term member value.
• Opportunity Identification: Identify member behaviours, trends and lifecycle opportunities through data, insights and intent signals to help shape impactful lifecycle initiatives.
• Cross Functional Leadership: Lead cross-functional lifecycle initiatives together with multiple stakeholders.
• Lifecycle Planning & Prioritisation: Shape and support the lifecycle planning and development, including lifecycle architecture, prioritisation and roadmap opportunities.
• Stakeholder Collaboration: Build strong stakeholder relationships and drive alignment to ensure lifecycle journeys support wider membership and commercial strategies.
• Lifecycle Journey Development: Partner with the CRM Hub and Product teams to shape and deliver connected lifecycle experiences across LEGO branded channels.
• Performance Optimisation: Evaluate lifecycle performance and use insights to identify future optimisation and member engagement opportunities.

Play your part in our team succeeding

Our team collaborates across multiple business areas to identify and unlock opportunities that strengthen the LEGO® membership experience across the full member journey.

By working closely with the CRM Hub, Product teams and commercial stakeholders, we help shape connected lifecycle experiences that create value both for members and for the business.

You will report directly to the Director CRM & Personalisation and play an important role in shaping the future direction of Lifecycle journeys at the LEGO Group.

Do you have what it takes?

• Experience shaping CRM lifecycle strategy, membership, loyalty or customer engagement initiatives.
• Proven ability to lead cross functional initiatives and build strong stakeholder relationships across teams and functions.
• Strategic and commercial mindset with the ability to translate insights, member behaviors and business opportunities into actionable lifecycle initiatives.
• Experience working with data, customer insights and behavioral signals to support prioritisation and decision making.
• Strong project management skills, with the ability to drive multiple initiatives forward across stakeholders, dependencies and priorities.
• Excellent communication and collaboration skills, with the ability to create clarity and alignment across different audiences.
• Good understanding of CRM capabilities with the ability to translate them into scalable lifecycle opportunities.
• Positive, proactive and relationship driven team player who thrives in collaborative environments and is comfortable navigating ambiguity.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bo