Senior QA Automation Architect

<div class="content-intro"><h2 style="font-family: GothamBold,Helvetica,Arial,sans-serif; color: #662d91;">Teamwork makes the stream work.</h2> <p> </p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>Roku is changing how the world watches TV</strong></h3> <p>Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.</p> <p>From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.</p> <p> </p></div><h3><strong>What is the role?</strong></h3> <p>Roku is seeking a Senior QA Automation Architect to help evolve test automation capabilities from primarily AV-sync testing into broader audio quality coverage across Roku TVs, soundbars, and headphones. In this role, you will partner closely with the team lead to architect and advance the automation ecosystem, with a strong emphasis on AI-driven innovation through internal initiatives. You will design and implement test analysis systems that identify quality gaps, predict failure patterns, and optimize test effectiveness across products. This role requires a self-motivated, detail-oriented professional who thrives in fast-paced environments and is comfortable working through ambiguity while navigating evolving priorities. You will establish new methodologies for measuring and improving test quality beyond simple pass/fail metrics, focusing on regression prevention and production reliability. The ideal candidate brings deep expertise in test architecture, embedded systems automation, and AI-powered quality assurance, and is excited to drive meaningful transformation in how Roku tests and delivers audio experiences.</p> <p> </p> <p>For Denmark Only  - The estimated annual salary for this position is between DKK 644000 - DKK 839,000 annually.  Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.</p> <p> </p> <h3><strong>How will I use AI at Roku?</stron