Manager, Social Media & Influencer Marketing

Company Description

ABOUT ASPEN ONE 

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.  

Whether it’s Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection. For more information, visit www.aspen.com.  

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the notifications@smartrecruiters.com, aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains. 

Job Description

The Social Media and Influencer Marketing Manager will lead Aspen Collection's digital presence across all social media platforms, creating compelling content that showcases our premium ski, lifestyle, and activewear products alongside our unique mountain experiences. This role requires a creative storyteller who can build authentic relationships with influencers and brand ambassadors while driving engagement and brand awareness in the active lifestyle and fashion community. The ideal candidate will blend strategic marketing expertise with a passion for fashion, outdoor adventures, and storytelling to elevate Aspen Collection's position as a premier brand for apparel and experiences, connected to the larger Aspen One business and portfolio. The Social Media and Influencer Marketing Manager reports to the Director of Social Media.

The budgeted salary range for this position is $70,000 - 85,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. 

Applications for this position will be accepted until October 27, 2025.

Essential Job Functions/Key Job Responsibilities

• Develop and execute comprehensive social media strategies across Instagram and TikTok to increase brand awareness and drive sales.
• Create, curate, and manage high-quality visual and video content that reflects Aspen Collection's premium brand aesthetic and mountain lifestyle values.
• Identify, recruit, and manage relationships with macro and micro-influencers and creators, athletes, and brand ambassadors aligned with our ski and activewear market.
• In partnership with the larger influencer marketing team, plan and execute influencer campaigns, negotiating contracts, creative content briefing, managing deliverables, and measuring campaign performance and ROI.
• Collaborate with product development and marketing teams to create integrated campaigns that highlight new collections and seasonal launches.
• Monitor social media trends, competitor activities, and industry developments to identify opportunities for brand positioning and content innovation.
• Support social media advertising budgets and optimize paid campaigns across platforms to maximize reach and conversion rates.
• Engage with online community members, respond to comments and messages, and foster positive brand relationships through authentic interactions.
• In partnership with the Aspen One Creative Team, coordinate with photography and videography teams to produce on-location content at ski resorts, outdoor venues, and lifestyle settings.
• Analyze performance metrics, prepare monthly reports, and provide data-driven recommendations for strategy optimization and budget allocation.
• Plan and execute social media activations, as appropriate.
• Maintain brand voice consistency across all platforms while adapting content tone and style to suit different audience segments and platform requirements.
• Leverage affiliate marketing platforms and partnerships to drive incremental revenue, optimize performance through tracking and reporting, and collaborate with influencers and creators to amplify