Director of Brand & Creative

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale.

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

About The Role

We’re looking for a Director of Brand & Creative to shape how Jasper shows up in the world. This role blends strategic leadership and hands-on creative work — you’ll guide the brand’s creative direction, manage a team of designers, and collaborate closely with Marketing on brand strategy and storytelling. You’ll be responsible for translating brand positioning into compelling creative expressions across campaigns, digital, video, events, and more.

This role reports to the VP of Design, with a dotted line into Marketing, ensuring brand and creative execution stay tightly aligned with positioning and strategy. It is fully remote and open to candidates located anywhere in the continental US.

 What you will do at Jasper

• Creative Direction: Lead the concepting and execution of high-impact brand campaigns, product launches, and storytelling across web, social, events, and video. Push the creative boundaries while keeping execution cohesive, consistent, and relevant for enterprise audiences.

• Brand Execution: Partner with Marketing leadership on brand strategy, then bring that strategy to life through bold, innovative creative work. Translate positioning and messaging into visual identities, campaigns, and content that resonate with customers.

• Team Leadership: Manage, mentor, and inspire a creative team of ~4 designers. Set a high craft bar, run design reviews, and support growth for each team member. Scale the team as needed, including managing agency partners and freelancers.

• AI-Driven Creativity: Champion new ways of working by integrating AI into the creative process. Explore and apply generative AI tools for design, imagery, video, and workflows; leading the team and company into the future of how creative work gets done.

• Hands-On Design: Jump in when needed — whether building out campaign visuals, refining copy, or polishing a presentation. Set the quality bar by showing, not just telling.

• Cross-Functional Collaboration: Work closely with Marketing, Product, and Sales to ensure creative execution connects across touchpoints. Partner with PMM on messaging, with Growth Marketing on campaigns, and with Product Design on aligning brand and product experiences.

• Brand Systems: Maintain and evolve Jasper’s brand guidelines and creative systems to enable fast, consistent, and high-quality execution across teams.

• Enterprise Storytelling: Create case studies, thought leadership content, and brand narratives tailored to enterprise decision-makers. Ensure Jasper’s brand builds trust and credibility with senior business and technical leaders.

• Measurement & Evolution: Track performance of brand campaigns, monitor market trends, and continuously refine creative approaches. Use insights to keep Jasper’s brand modern, differentiated, and impactful.

What you will bring to Jasper

• 12+ years of experience in brand, creative, or design roles, and leadership at high-growth or design-forward companies.

• Proven ability to partner with Marketing on brand strategy, and translate positioning into world-class creative work.

• A track record of leading multidisciplinary creative teams while maintaining a culture of excellence.

• Experience designing with AI tools and curiosity for how AI transforms creative workflows — with a track record of leading teams into new ways of working.

• Hands-on creative skills — strong design sensibility, mastery of tools, and comfort building or refining assets yourself.

• Strong portfolio showing brand campaigns, design systems, and cross-channel creative you’ve led and delivered.

• Experience working cross-functionally with Marketing, Product, and Sales in enterprise/B2B contexts.

• Excellent communication and storytelling skills; able to inspire your team, align stakeholders, and clearly articulate creative rationale.

• Comfort with the ambiguity of a fast-paced, rapidly changing environment — proact