Manager, Digital Analytics & Tagging

Pay Philosophy

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Description

The USRM Data Analytics and Engineering (DAE) team is looking for a data engineering leader who has a passion for driving results through dynamic teams and thrives in an environment of servant leadership and has hands-on Agile expertise.  We are seeking a passionate and technical People Leader to manage our Digital Tagging, Analytics Implementation and Data Engineering teams. This role will be integral to managing our digital data collection infrastructure, implementing advanced tracking solutions, and ensuring data accuracy and compliance across our digital ecosystem. The ideal candidate will have extensive experience with tag management platforms like Tealium, or Google Tag Manager (GTM), and Analytics systems such as Adobe Analytics, CJA, CDP, Google Analytics, and possess a solid foundation in JavaScript and front-end development.

 

 

Leads teams responsible for managing digital data collection from beginning (goal of Application/Feature) to end (reporting of Application/Feature) to provide an accurate and trustworthy digital data foundation and data literacy.

You will also lead and mentor a team of data engineers, focusing on designing, building, and maintaining data pipelines and infrastructure to enable data-driven decision-making from the finance management reporting data product. The leader will ensure data quality and accessibility while showing expertise in SQL and ETL processes.

Your teams are in Boston, Portsmouth, Seattle, Plano and remote locations. This role is inside the US Retail Markets (USRM) Technology team and will report to the Director of Business Data Solutions Engineering within the USRM Data Analytics and Engineering (DAE) team. 

 

 

Responsibilities

• Responsible for leading the team in the implementation and maintenance of all digital analytics data collection for Liberty’s domain properties and applications both customer and agents facing
• Collaborate with digital product owners, domain owners, and marketers to ensure proper tagging/integration of their marketing technology and data capture implementation, in line with measurement plan and business objectives
• Partner with IT/Technology on the continuous development process of enhancements made on our digital properties
• Be at the forefront of digital analytics implementation technology advancements, continuously learn and explore areas of opportunity
• Support the implementation and maintenance of digital analytics tools (Adobe Experience Cloud, specifically Adobe Analytics, Tag Management System – DTM/Adobe Launch, Decibel, Google Analytics) for upcoming and existing digital properties
• Work closely with digital business analysts to define implementation requirements, functional/tagging specification documents and maintain implementation design documentation and data dictionaries
• Lead team through development, customization and troubleshooting events and tags in complex environments with the use of JavaScript, XML, HTML and CSS
• As a leader, contribute to creation and evolution of standards and baseline practices as part of the digital analytics’ high-performance engineering
• Proficiency in SQL, JavaScript, JSON, and API integrations for data ingestion and transformation
• Self-motivated and able to manage multiple projects and priorities simultaneously
• Experience with Data Layer standards, formatting, and governance
• Knowledge of Agile development and software lifecycle methodologies
• Excellent communication skills to effectively collaborate in regular meetings with team members and management
• Managing a robust product vision and roadmap, understanding user personas, stakeholder needs and satisfaction for Digital Data/Adobe Customer Journey Analytics (CJA)
• Understanding customer features and guide Digital product owners in thinking through the reporting that will be needed and then translate into necessary tagging implications across our digital platforms and interfaces
• Ensuring a consistent tagging approach that enables desired reporting
• Validating tagging and usability within both Adobe Analytics UI as well as raw clickstream data – during feature releases as well as