Senior Director, Global Category & Innovation Marketing Intelligence Services

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 24, 2025

Shift:

Job Description Summary:

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services.

This role sits within the Marketing & PACS Intelligence (MPI) team, which is a service line embedded in the broader Enterprise Services structure. In your role within this services team, you will lead the service delivery to our categories through deep understanding of the category needs, utilization of our analytics solutions, and close integration of the categories’ innovation agenda.  You will lead a team of analytics experts and pursue continuous improvement of our category support service design in close partnership with the Marketing Innovation network, the global category teams, the brand teams, as well as their counterparts in the Operating Units.  This role will be essential to support the successful execution of the categories’ strategic roadmaps, the delivery of the categories’ annual business plan, and support the development of the categories’ long-range plan.

What You'll Do for Us:

Provide ongoing support for key category routines and projects

• Spearhead the service delivery to our categories including monthly business reviews, quarterly performance deep-dives, annual business planning and multi-year roadmaps by providing analytics insights.

• Oversee a team that monitors and updates category performance reports, identifying trends, insights and learnings that can be shared among categories

• Support quarterly performance deep-dives, presenting performance data and strategic recommendations to stakeholders

• Contribute to the development of the annual business plan, ensuring alignment with company goals

• Conduct in-depth category performance reviews to drive long-term growth initiatives

• Identify opportunities for process improvements for both category teams and internal processes while implementing best practices

Drive adoption of Analytics Solutions landscape across Category planning and execution processes

• Understand category planning and execution needs to identify opportunities for analytics-driven insights

• Lead change management efforts by developing strategies to promote the adoption of analytics tools and technologies among category users

• Advocate for data-driven decision-making by showcasing case studies and examples of successful analytics improvements and analytics-derived insights within the category planning process

Provide category insights and feedback to improve Analytics Solutions landscape:

• Constantly evaluate and review existing analytics tools, platforms, and methodologies to identify areas for improvement

• Bring outside-in thinking and new ideas that will fuel growth, especially to support emerging trends and performance drivers behind newer categories and brands in TCCC’s portfolio.

• Collaborate with category stakeholders and peers to understand future needs and objectives, translating them into actionable analytics requirements

• Examine current data collection, processing, and visualization workflows to identify inefficiencies and propose enhancements

• Compare the organization’s current Category Analytics solutions with industry best practices to identify gaps and opportunities

• Monitor performance metrics and track effectiveness of analytics solutions by measuring KPIs and category user satisfaction

Integrate Marketing Innovation process into Category service design

• Drive the incorporation of innovative Marketing strategies into our category support service design, ensuring full alignment with business objectives

• Embed innovation trends, consumer trends, and competitive insights to identify opportunities for innovation within our category support services

• Design and implement strategies that bring innovative marketing ideas to life through the delivery of insights to the category teams

• Closely manage a pipeline of innovative marketing ideas and initiatives, ensuring tim