Senior Marketing Manager, Paid Social

About Us

Imagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That’s what our customers experience.

At Wonder, we want to make world-class food within reach, no matter where you live. That’s why we’ve created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.

As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs—including some of the most accomplished leaders in the technology, culinary, and logistics industries—we’re growing. Join us in pioneering a new category of dining called “Fast-Fine”, and revolutionizing the way people eat.

About the role

We are seeking an experienced and results-driven Senior Paid Social Manager to lead and scale our paid social advertising programs across multiple platforms. Reporting to the Director of Growth Marketing, you will own the end-to-end strategy, execution, and performance optimization of paid social campaigns, with a focus on driving customer acquisition, engagement, and retention. 

Key Responsibilities 

Strategy Development & Execution: 

• Define, lead, and execute the paid social strategy across platforms, including but not limited to Facebook, Instagram, TikTok, and Pinterest.
• Develop full-funnel strategies to support evergreen, seasonal, and 360 marketing campaigns, driving both performance and brand objectives.
• Partner closely with the Director of Growth Marketing to set ambitious goals and align efforts with overarching business objectives. 

Campaign Management & Optimization: 

• Oversee the planning, execution, and optimization of paid social campaigns, ensuring optimal performance against KPIs such as CPA, ROAS, and LTV.
• Utilize platform tools and data-driven insights to continuously test and refine campaign elements, including targeting, creative, and bidding strategies.
• Collaborate with the Influencer Marketing Manager, internal creative and organic social teams to develop high-performing ad content tailored to platform-specific audiences and formats. 

Performance Tracking & Reporting: 

• Monitor campaign performance and provide actionable insights to key stakeholders through regular reporting and analysis.
• Lead the development of dashboards and reporting frameworks to track campaign performance and inform decision-making.
• Use performance data to proactively identify opportunities to improve efficiency and scale. 

Collaboration & Leadership: 

• Partner with cross-functional teams, including Creative and Analytics, to ensure campaigns align with business objectives and brand standards.
• Act as the primary point of contact for social platform representatives, staying informed of platform updates, best practices, and emerging opportunities.
• Mentor and manage junior team members, providing guidance and fostering their professional growth. 

Innovation & Trendspotting: 

• Stay ahead of industry trends and emerging platform capabilities, integrating innovative strategies into campaigns to maintain a competitive edge. 
• Experiment with new formats, targeting strategies, and technologies to improve campaign performance and customer acquisition. 

Team Leadership & Management: 

• Manage and mentor up to two direct reports, providing coaching, professional development, and performance feedback.
• Assign projects, set clear priorities, and foster a collaborative, results-oriented environment.
• Support team growth by identifying skills gaps, optimizing workflows, and encouraging innovation. 

The experience you have

• 5-7+ years of experience managing large-scale paid social campaigns, with a proven track record of delivering measurable results.
• Expertise in paid social platforms, including Facebook Ads Manager, TikTok Ads, Pinterest Ads, and others.
• Strong analytical skills, with proficiency in interpreting