TikTok Shop - Assortment Strategy Manager

About the Team

The global e-Commerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.



Responsibilities

- Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.

- Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.

- Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.

- Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.

- Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.

- Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.