Retail Marketing Associate

Company Overview

Bethlehem Shared Services provides professional services exclusively for Cigars International, CIGAR.com, Pipes & Cigars, Thompson Cigar, Meier & Dutch, Cigarbid.com and its affiliates. We are the fastest growing cigar company in the country, and leading online and direct marketer of fine cigars, premium pipe tobaccos, luxury gifts and accessories, and more.

While our roots are in direct marketing, we have a strong eCommerce and growing brick and mortar retail presence. We have 4 Retail locations in Pennsylvania, 5 in Texas, 3 in Florida, 1 in Tennessee and soon to be more.

ABOUT THE ROLE –

The Retail Marketing Associate’s primary role is the responsibility for planning, executing, reporting and analyzing opportunities to increase sales, traffic, market share, and brand awareness for our retail division. The position necessitates strong math skills, good negotiation skills, and general knowledge of creative and production practices to assure marketing activities are executed on time. Punctuality, good time management and organization skills are necessary to meet deadlines, and a high attention to detail is expected at all times.

WHAT WILL YOU BE RESPONSIBLE FOR?

The candidate for this position will support all retail stores. He/she will possess strong organizational, planning and execution skills as well as analytical experience to ensure success in the following key functions:

• Plan, select and execute promotional advertising under the guidance of the Retail Marketing Manager, including:
  • Maintain retail related content on website ensuring up to date and accurate (hours of operation, store management profiles, events schedule, upcoming openings, etc.)
  • Coordinate and execute email campaigns to drive customers to retail locations
    • Understand and choose products for email campaigns and other relevant promotional features.
  • Coordinate and develop vendor events to ensure calendar is planned in advance for proper execution.
    • Complete analysis post events to determine effectiveness for vendor and overall store performance.
  • Collectively organize and execute both consumer and employee events
  • Coordinate with design, merchandising, photography, IT on the development of campaigns; reviewing all campaigns for accuracy, and ensuring on time delivery of creative
  • Review and provide feedback in content
  • Ensure promotions are set up on all internal systems and websites
  • Report and analyze results, and recommend future activity
  • Research and recommend activation ideas
  • Adhere to budget to drive traffic and meet acquisition and sales goals
• Serve as liaison to retail team, ensuring consistent execution across store network, providing marketing support for store events, posting event-related information on social media, and providing guidance to individual store personnel on engaging our retail store followers at the store level
• Support retail management in vendor facing marketing initiatives