Sr. Manager, Digital Advertising

 

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

 

 

Sr. Manager, Digital Advertising

Nashville, Tennessee

As a Senior Manager of Digital Advertising on BMG’s Marketing Operations team, you'll lead the strategic planning, execution, and optimization of digital advertising campaigns, ensuring efficient operations and driving results through data-driven insights and industry best practices. This role requires a strong understanding of the digital advertising landscape, a passion for efficiency and process optimization, and a proven ability to lead and develop a high-performing team. The ideal candidate will be a strategic thinker, a hands-on executor, and an effective leader with a passion for innovation and team development.

 

 

What You’ll Be Doing.

Strategic Planning & Execution:

• Develop and implement digital advertising strategies aligned with overall marketing goals.

• Create and manage budgets for digital advertising campaigns.

• Oversee the setup, execution, and optimization of digital advertising campaigns across various channels (e.g., search, social, display, programmatic, CTV/OTT, etc.).

• Identify and implement new digital advertising opportunities and technologies.

• Develop and maintain standardized processes and documentation for digital advertising operations.

Performance Measurement & Optimization:

• Track, analyze, and report on the performance of digital advertising campaigns.

• Identify areas for improvement and implement data-driven optimizations to enhance campaign performance.

• Build dashboards and reporting structures for integrated marketing campaigns, lead generation, and customer attribution.

• Stay up-to-date with industry trends and best practices in digital advertising.

Team Leadership & Collaboration:

• Lead and mentor a team of digital advertising specialists.

• Collaborate with other marketing teams (e.g., content, social media, email) to ensure cohesive marketing efforts.

• Partner with sales and other cross-functional teams to align marketing efforts with business goals.

• Manage and optimize processes for lead capture, processing, and handoff to sales.

 

 

Must Haves.

• Proven experience in digital advertising, marketing operations, or a related field.

• Demonstrated ability to lead, mentor, and motivate a team.

• Ability to develop and execute data-driven digital advertising strategies.

• Strong understanding of digital advertising platforms, analytics tools, and marketing technologies (e.g., Google Ads, Facebook Ads, TikTok Ads, DSPs