Marketing Communications Director, Jacksonville

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

 

The American Heart Association has an opening for a Communications & Marketing Director in Jacksonville, FL! This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association’s strategic priorities, events and cause initiatives within the First Coast market.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

This role develops and implements crucial communications plans that promote the American Heart Association's nationally driven priorities, local events, community impact, Science news and cause initiatives.

 

A few other crucial day-to-day responsibilities included are:

 

• Writes, distributes, pitches news releases and other supporting media materials to local traditional and non-traditional media.
• Secures media sponsorships for local events and priority initiatives, as appropriate.
• Works collaboratively with other key market staff to develop a coordinated approach to such campaigns and ensure that national branding guidelines are followed.
• Coordinates and implements communications plans in conjunction with strategic alliances
• Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration
• Tracks all media coverage via a media tracking system and manages a spokesperson database. Works with video production companies to produce videos for events, social media and other marketing communications resources.
• Works with Southeast Region’s VP of Communications and Marketing to manage local crises or crucial issues.
• Works in collaboration with media advocacy staff to develop appropriate media advocacy strategies and implements strategies, as appropriate
• This role reports to and implements other projects as identified by the Executive Director

Qualifications

• Ability to do daily local travel up to 10%; requires access to reliable transportation at all times on an immediate basis.
• Bachelor's degree in communications, marketing, public relations, journalism or related field, or some college plus experience.
• Minimum of two years of experience applying the principles and practices of communications and marketing to the non-profit environment.
• Experience implementing both crisis communications campaigns and communications, pitching to media, planning media events, and writing news releases.
• Exceptional oral and written communications skills, including experience with speech writing, news writing for broadcast and print and general business writing.
• Proven understanding of news media operations, newsgathering, and technology.
• Minimum intermediate knowledge and skills with Microsoft Office for word processing, email, PowerPoints, and spreadsheets.
• Ability to travel to local meetings and events as the need arises and travel occasionally throughout the region and to National headquarters in Dallas, Texas, as needed.

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

 

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we