Sr. Manager, Promotional Strategy

Company Summary

Zoro.com is a leading eCommerce platform offering nearly 15 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started!

Job Summary: 

A thorough understanding of our customers, their motivators, and how to drive loyalty and customer retention through the use of promotional content is critical to the sustained success of our business.  The Senior Manager of Promotional Strategy will own the overarching promotional strategy, aligning it with customer segments, content plans, and lifecycle goals to drive engagement, retention, and revenue growth. With a strong understanding of buyer behavior, you’ll craft segment-specific promotions that resonate with our customers and create measurable business impact.

Duties and Responsibilities: 

• You will own and drive the overarching customer promotional strategy, ensuring alignment with business objectives and customer insights.
• You will be responsible to drive profitable customer retention and loyalty with the usage of promotional levers.
• You will lead the strategy, design, test, and implementation of new incentive and reward structures that enhance customer retention and increase purchase frequency. 
• You will develop promotional calendars, offers, and incentive plans tailored to key customer segments and lifecycle stages.
• You will collaborate with content, campaign, and merchandising teams to ensure promotions are integrated into broader content and marketing strategies.
• You will partner with analytics, pricing, and finance teams to evaluate past performance and continuously optimize promotional effectiveness.

Minimum Qualifications: 

• 7+ years of experience with marketing and promotional/loyalty strategy
• Bachelor's degree or related professional experience
• Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute effective strategies that drive business outcomes
• Ability to measure performance and translate data into actionable objectives
• Excellent communication skills – written, interpersonal, and presentations that translate data, statistical, and financial analysis into clear recommendations.
• Ability to develop strategic working relationships across the business with technical personnel, senior leadership, and various teams such as Creative Services, Analytics, Merchandising.
• Ability to project manage/prioritize multiple projects simultaneously
• Self-starter who thrives in a fast-paced environment
• Knowledge of B2B industrial market is a plus

Total Rewards

Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.

In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
• 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
• At least 18 paid time off days annually for full-time employees and 6 company holidays per year
• 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
• Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
• Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
• Employee discounts and admission to various civic and cultural institutions around Chicago
• Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views

For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.

Illinois$113,000—$188,500 USD

Our Culture

Zoro was founded in 2011 with a simple idea: make it easy for businesses t