Senior Web & SEO Manager

At Shippo, we are the shipping layer of the internet, and we consider ourselves to be one of the core building blocks of e-commerce.

Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.

About the role

We are looking for a growth-oriented web marketer to be responsible for the visitor journeys and conversion strategies for all of Shippo’s customer segments, ranging from small merchants to large e-commerce platforms. You’ll turn strategies into roadmaps and execute on cross-functional initiatives to achieve conversion targets, scale site traffic, improve performance, and engage and acquire merchants and partners.

This is a highly cross-functional role. You’ll collaborate with stakeholders across Marketing and other creative and technical teams within Shippo to create a differentiated customer site experience for each of our target market segments. The Sr. Web Manager thrives on turning vague problems into structured solutions. You always stay up-to-date with the latest web technologies to deliver a superior experience while optimizing the website for search engines, building a plan to grow organic traffic, and optimizing conversion rates to generate qualified leads.

Responsibilities

• Develop the growth and conversion strategies and the reporting rigor for our marketing website
• Lead strategy and execution on organic growth initiatives, driving growth in both merchant and partner KPIs. This includes web strategy, SEO, CRO, and Design initiatives.
• Collaborate with cross-functional business partners – including Product Marketing, Segment Marketing, Performance Marketing, and Design – to scope and execute web projects that help meet business objectives and establish Shippo web properties as a tool to educate prospects, increase conversions, and improve the customer experience.
• Work in lockstep with agency partners and internal developers to implement SEO best practices and an optimization program.
• Partner with our internal design team, and shepherd the creation of visual site assets that reflect the Shippo brand.
• Work closely with the Revenue Ops team to oversee management of our web analytics tools (Google Data Studio), and use findings to provide relevant analysis and recommendations that drive acquisition.
• Measure, evaluate, and report on all aspects of the web and communicate performance to the marketing team and other stakeholders.

Requirements

• 8+ years of B2B digital marketing experience, with expertise in web marketing, performance strategy, or growth marketing
• Proven track record driving strategy and execution of impactful web strategy and organic growth initiatives
• Working knowledge of CMS (WordPress and Webflow), web optimization (Optimizely), and web analytics tools, including Google Analytics, Google Data Studio, Ahrefs, and SEMRush
• Knowledge conducting website experiments and managing A/B testing to maximize conversions, documenting final test results, and iterating on learnings
• Proven success in utilizing analytics to measure performance, provide strategic recommendations, and determine next steps
• Solid understanding of information architecture, user testing, interaction, and visual design
• Experience collaborating with design teams and comfort guiding visual brand look and feel
• Ability to demonstrate project management prowess
• Effective time management and organizational skills in a fast-paced organization, while maintaining a proactive, goal-oriented mindset
• Strong ability to communicate clear recommendations and deliver concise and reliable reporting to external partners and within all levels of the organization
• Familiarity with e-commerce supply chain concepts and shipping technologies preferred but not required

Benefits

• Medical, dental, and vision healthcare coverage for you and your dependents. Pets coverage is also available!
• Flexible time off policy and work arrangements
• Two x one week company shutdowns
• 3 VTO days for ShippoCares volunteering events
• Annual personal development learning stipend
• Charity donation match up to $100
• We offer up to 12 weeks of paid parental leave for all birthing and non-birt