VP, Marketing

<h3><strong>Who We Are</strong></h3> <p><span style="font-weight: 400;">UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.</span></p> <p><span style="font-weight: 400;">The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).</span></p> <h4>We are looking for a <strong>VP, Marketing</strong> to join UnitedMasters!</h4> <p><em>This role is based in <strong>Brooklyn, New York</strong> with four days in-office and one day remote.</em></p> <p><strong><span style="font-size: 12pt;">What You'll Do</span></strong></p> <p><strong>Build and scale a social presence that moves at the speed of culture</strong></p> <ul> <li>Turn UnitedMasters' social channels into a defining advantage for the company, not a support function</li> <li>Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time</li> <li>Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can’t cross.</li> <li>Build the team, operating model, and content engine to ship at the speed culture moves</li> <li>Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers</li> </ul> <p><strong>Set and execute the strategy</strong></p> <ul> <li>Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors</li> <li>Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks&l