Senior Customer Lifecycle Marketer

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.   When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Senior Customer Lifecycle Marketer 

Why We Have This Role

At Qualtrics, we are dedicated to closing experience gaps—the differences between what customers and employees expect and what they actually receive. This role is crucial for shaping our marketing strategies and engaging audiences throughout the customer lifecycle, from onboarding to renewal. You will collaborate across teams to deliver impactful programs that drive customer engagement, retention, and advocacy.

How You’ll Find Success

• Take Initiative: You understand expected outcomes and work entrepreneurially to accomplish goals.
• Highly Communicative: You influence effectively and foster collaboration across departments.
• Data-Driven: You leverage analytics to identify optimization opportunities throughout the customer journey.
• Creative Problem Solver: You adapt and innovate to continuously enhance customer engagement in a fast-paced environment.

How You’ll Grow

• Lead significant lifecycle marketing initiatives that enhance your strategic and project management skills.
• Gain exposure to global marketing strategies, advancing your understanding of varied market needs.
• Develop your skills in customer journey mapping and lifecycle optimization.

Things You’ll Do

• Drive Customer Journey Strategy: Develop and implement comprehensive customer lifecycle marketing strategies that support customers’ needs through journey mapping,   segmentation building, and content creation and curation for different customer touch points.
• Build Effective Customer Journeys: Incorporate lifecycle marketing strategies into multi-channel customer journeys to support customers’ goals across different customer touch points.
• Execute and Optimize for Engagement: Analyze customer interaction data to measure and monitor performance, refine targeting strategies, improve journey effectiveness, and enhance lifecycle marketing outcomes.  
• Collaborate Cross-Functionally: Work closely with customer success, product, product marketing, digital channels, and brand teams to identify needs and implement lifecycle programs that drive adoption and retention.

What We’re Looking For On Your Resume

• 5-7 years of experience in lifecycle marketing within a technology environment, ideally showcasing integrated marketing strategies and customer-centric initiatives.
• Understanding of customer experience management and customer lifecycle journey.
• A portfolio demonstrating exceptional communication and storytelling skills, focusing on delivering meaningful customer experiences.
• Familiarity with analytics tools, customer relationship management (CRM) systems, and segmentation strategies.
• Strong strategic and customer-focused approach with the ability to use data to inform decision making.
• Proven ability to work collaboratively across teams to deliver high-quality customer programs.
• Experience in project management to oversee lifecycle marketing initiatives and ensure timely execution.

What You Should Know About This Team

• We foster an inclusive and collaborative environment where diverse perspectives are valued.
• Our team is committed to continuous learning and career growth for every member.
• We celebrate innovative ideas that contribute to our mission of closing experience gaps globally.

Our Team’s Favorite Perks and Benefits

• A competitive benefits package including medical, dental, vision, and life insurance.
• Opportunities for professional growth