Product Marketing Manager - Azure Small and Mid-sized Business (SMB) Marketing (Direct Channel)

In Commercial Cloud and AI (CCAI) marketing, we are committed to helping our customers achieve success through their investments in Azure and AI. Microsoft Azure is at the forefront of transforming the world, aligning with Microsoft's mission and playing a crucial role in our long-term success.   

The Azure SMB team is passionate about cloud technologies and the opportunities it creates for small and mid-sized businesses (SMBs). We work closely with Azure product PMMs, as well as sales, finance, and other teams to create, optimize and adopt marketing campaigns, solution plays, go to market strategies, customer programs and tools that support the strategic priorities of the Azure business. We strive to translate product complexities into actionable scale engines and go-to-market execution worldwide.  

We are seeking a strategic and results-driven Product Marketing Manager - Azure SMB Marketing (Direct Channel) to lead product marketing efforts for the Azure Direct channel business. This role offers a unique opportunity to help shape the Azure customer web and onboarding journey, develop strategies grounded in data and competitive insights, and collaborate closely with cross-functional stakeholders. The ideal candidate will bring a passion for cloud technologies and SMB customers, along with the ability to translate complex product capabilities into clear, actionable marketing strategies. 

This role is flexible in that you can work up to 50% from home.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Understand the Azure discover/try/buy journey and collaborate with acquisition and experiences team to develop data-driven insights that inform and test new paths to increase conversion, retention and upsell rates. 

• Refine Azure Direct audience segmentation and targeting strategy by defining granular personas based on research and market insights. Partner with integrated marketing team to craft tailored messaging for each stage of the Discover/Try/Buy journey. 

• Develop competitive insights to inform marketing and sales strategy by analyzing Azure’s market position among SMB customers, and identifying strengths and gaps relative to top competitors. Monitor feature and program developments across the competitive landscape and craft positioning statements, objection-handling guidance, and messaging to  support field enablement and campaign execution. 

• Relationship Marketing: Gain an in-depth understanding of the current Relationship Marketing (RM) journeys for newly acquired Azure customers. Based on this understanding, recommend potential new marketing journeys aimed at improving customer retention rates and encouraging the adoption of additional Azure services. 

• Cross-Sell Strategy: Analyze customer purchasing patterns, conduct targeted research, and leverage insights from sellers to create and validate strategies for cross-selling within Azure and Mi