Communications & PR Lead (North America)

Location & work modality: Houston, Texas

Start: ASAP

Type of Contract: Full Time / Permanent

Travel Requirements: Regular travel (US and international)

About Submer

Submer designs and delivers end-to-end AI datacenter infrastructure built around industry-leading liquid cooling.

We help organizations scale AI beyond the limits of traditional datacenters by enabling higher density, greater efficiency and lower environmental impact – accelerating time-to-AI from first deployment to full production.

What impact you will have

As a senior communications leader with strong agency experience and deep expertise across technology, data centers, AI, infrastructure, data centers and / or cloud, you will define, shape, and amplify our North American narrative. You bring a strong understanding of the hyperscaler landscape and broader ecosystem (including Nvidia), enabling you to engage credibly with our most important audiences.

You will ensure that the global AI infrastructure story resonates with US stakeholders, including hyperscalers, media, analysts, and policymakers. Your work will localize global messaging to the US market, proactively build reputation, and establish a trusted voice for the company in a complex and highly competitive environment.

Combining strategic insight with hands-on execution, you will translate deep technical expertise into clear, compelling narratives that influence the market, strengthen our positioning, and drive engagement with priority audiences.

In this role, you will define and amplify our North American narrative, ensuring it resonates with US stakeholders and reflects local priorities, culture, and market realities. You will:

• Shape and communicate the AI infrastructure & cloud story for business and tech media, analysts, regulators, and key customers, including hyperscalers.

• Build and maintain proactive reputation programs that increase visibility, strengthen credibility, and differentiate the company in a competitive US market.

• Lead strategic messaging and narrative development for thought leadership, positioning the company as a trusted voice in AI infrastructure and data center & cloud innovation.

• Serve as the dedicated US point-person for issues and crisis communications, ensuring timely and effective responses to regulatory, political, or sensitive topics.

• Influence internal and external audiences through compelling content, executive briefings, media engagement, and coordinated campaigns, driving measurable impact on brand perception and awareness.
  

What you’ll do

Strategic Leadership:

• Develop and execute a US-specific communications strategy aligned with global priorities.

• Lead tactical decision-making on message prioritization and narrative localization.

• Advise and partner closely with the CMO and US General Manager on strategic communications and sensitive topics.

Media & Analyst Engagement:

• Build strong relationships with top-tier US business, tech, AI, and infrastructure journalists.

• Drive analyst relations, including briefings, content, and follow-ups.

• Translate complex technical AI infrastructure topics into compelling stories for different audiences.

Content & Brand:

• Produce regionally relevant content: thought leadership, case studies, executive talking points, and opinion pieces.

• Oversee US marketing assets for alignment with global messaging.

• Establish repeatable processes, playbooks, and operational frameworks for communications execution.

Team, Budget & Agency Management:

• Initially operate as a senior individual contributor, expanding into a small US comms team over time.

• Manage external PR, analyst relations, and potential public affairs agencies.

• Provide input and manage regional communications budgets and technology tools.

Crisis & Issue Management:

• Act as the primary US point-person for issues, regulatory scrutiny, and politically sensitive topics.

• Ensure rapid, strategic responses to unforeseen developments.