Associate Director, Pricing (San Diego/Hybrid)
IlluminaAbout the role
Position Summary:
This role is a critical hire at Illumina to enable the transformation of our new Enterprise Pricing and Financing function. We have established an exciting pricing vision to develop strategies by market, by customer type, and by application, to enable pricing options spanning pay for ownership, pay for consumption, and pay for performance. The Associate Director, Pricing will be responsible for creating robust pricing strategies and delivering insightful analytics and executive-level materials. This leader will define enterprise-wide pricing strategy at the customer type level, influence senior stakeholders, and drive initiatives that shape Illumina’s commercial future. This role will report to the Sr. Director, Enterprise Pricing and Financing.
*This is a full-time role, Monday through Friday, with an expectation of 2-3 in-office days per week and additional on-site presence as needed. The individual must reside in the San Diego area and be able to commute to our corporate offices. Relocation assistance is available and should be completed within a six (6) month period or a mutually agreed upon time.
Essential Duties and Responsibilities:
Enable Pricing Excellence and Evolution
- Lead initiatives that bring the pricing vision to life across global markets.
- Strong ability to create, articulate, and present a persuasive recommendation regarding pricing proposals within a highly cross-functional, matrixed organization.
- Drive change management efforts to ensure global adoption of new pricing strategies, including developing training materials and leading internal workshops for key stakeholders.
Strategy & Analytics
- Build pricing frameworks, models, and dashboards that inform decisions and optimize revenue.
- Analyze various global markets to gain an understanding of compelling value propositions, competitive positioning, and most desirable product attributes and trade-offs and how these link to pricing strategies.
- Implement advanced customer segmentation and personalized pricing strategies (by region, customer type/tier, or channel), leveraging data science and digital tools to maximize revenue opportunities.
- Establish clear KPIs for pricing initiatives and lead post-implementation reviews to monitor outcomes and drive continuous improvement.
- Develop and maintain pricing tools and concepts. Understands the business case with an appreciation of financial/analytical issues and the P&L implications.
Executive Influence
- Own all executive review materials and present compelling recommendations to senior leadership.
- Take ownership of high-impact projects, ensuring timely delivery and measurable outcomes.
Cross-Functional Leadership
- Partner with Marketing, Finance, Sales, and Operations to align pricing strategies with business objectives and tactical pricing execution.
- Key partner in establishing an efficient, effective, and repeatable strategic pricing process for New Product Introductions (NPIs). Collaborate with marketing to leverage competitive intelligence and incorporate into pricing scenario evaluation.
- Champion pricing governance by developing and maintaining approval workflows, compliance monitoring, and documentation best practices to ensure audit readiness and policy adherence.
- This role includes direct supervision of a team, with responsibility for performance management, coaching and development, workload prioritization, and day-to-day oversight. The position is also responsible for hiring, onboarding, and navigating people-related matters in alignment with company policies, values, and evolving workplace expectations.
Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.
Requirements:
- Typically requires a Bachelor’s degree and a minimum of 15 years of experience in Pricing,
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